Archived Copies of Warranty Week

January 1, 2016 to today

Legal Opinions: Two attorneys from Locke Lord explain how third-party billing for service contracts may open the door for cellphone carriers to be regulated by the Consumer Financial Protection Bureau. And the executive director of the Service Contract Industry Council explains how his group works with regulators to fight against deceptive marketing practices.
December 29, 2016
Reflections of a Warranty Researcher: One of the world's leading warranty researchers takes a look back at the most recent 35 years of his illustrious career, noting some of the people, places, and publications he's connected with over those decades. But he's not done yet, and he's proposing three additional topics for further research.
December 22, 2016
Apple's Warranties & Service Contracts: Not only has the company grown into one of the world's largest product warranty providers, but it's also running one of the world's largest extended warranty programs. However, while iPhone sales were down by 12% in 2016, iPhone protection plan sales were down by even more. Is it the competition? Or are consumers buying fewer iPhone extended warranties from Apple?
December 15, 2016
Service Contract Pricing: Electronics: Though the overall average is 17%, there's a wide range of pricing variation based on the duration of coverage and the inclusion of accidental damage coverage. And then there are retailers and administrators that price high because they can. A simple shopping survey of product and protection plan prices reveals the difference.
December 8, 2016
Service Contract Pricing: SquareTrade: Next year, once Allstate completes its SquareTrade acquisition, we'll find out whether there's more value in its direct-to-consumers sales model or in its traditional retail relationships. But this year, though the company has a reputation for selling inexpensive product protection plans, we're finding that some of its retail partners are marking up prices significantly.
December 1, 2016
Service Contract Pricing: Wi-Fi Doorbells: One of this holiday season's hottest products is likely to be those video doorbells that let homeowners see who's knocking even when they're away. But they're so new to the market, the technology is so unproven, and the risks are so unknown, that a large part of the service contract industry seems reluctant to offer protection plans for them.
November 17, 2016
Service Contract Pricing: Game Consoles: Though not all electronics retailers sell them, video game consoles are a major part of the service contract industry. And because the top three systems now on the market are similarly priced, the differences in the pricing of the service contracts offered alongside them become all the more obvious.
November 10, 2016
Service Contract Pricing: Printers: Despite the well-known risks of printers breaking down through normal wear and tear, some administrators and retailers are willing to sell service contracts for them that last four or even five years. Prices vary widely, and some even cover accidental damage.
November 3, 2016
Service Contract Pricing: Laptops: Laptop service contracts, as a percentage of the price of the product they protect, are more expensive at the low end of the market and less expensive at the high end. But there is a very wide variation between the top and the bottom. Laptop service contracts can cost anywhere between 4% and 91% of the price of the computer.
October 27, 2016
Service Contract Pricing: Digital Cameras: Some service contract providers charge more than half the price of an inexpensive camera to protect it from drops and spills. Others charge less than the sales tax for service contracts that cover cameras selling for multiple thousands of dollars. There seems to be much less consistency in the pricing strategies for digital camera protection plans than there is for the products themselves.
October 20, 2016
Service Contract Pricing: Blu-ray Disc Players: The price of the product varies tremendously among top retailers. And so does the price of the protection plans they pair with these units. Some plans are priced low because they don't start coverage until the manufacturer's warranty ends, and they don't cover accidental damage. But others vary for more mysterious reasons.
October 13, 2016
Service Contract Pricing: TVs: Although the average price of a TV service contract is 17% of the TV's price, there is a tremendous amount of variation. One administrator wants $30 to protect a $400 TV while another wants nearly 2/3rds the price of a high-end Sony set for a service plan.
October 6, 2016
Consumer Reports' 2006 Extended Warranty Ad: There was panic in the industry when one of the most trusted consumer advocates told its readers not to buy extended warranties. Ten years later, the magazine's advice is almost forgotten, and the industry is bigger than ever.
September 29, 2016
Extended Warranty Conference Overview: Nashville is once again the destination for the extended warranty industry's annual gathering. But this year, the day-and-a-half conference is supplemented by two additional half-days focused on the sales and marketing of service contracts.
September 22, 2016
GWSCA Conference Overview: With a theme centered around the role of warranty and service contracts in customer engagement, this year's annual meeting and conference runs from Wednesday afternoon to Friday at lunchtime.
September 15, 2016
Warranty Fraud Book Released: Although technology -- connectivity, analytics, sensors -- has changed a lot and enabled OEMs to implement much tighter controls and detect fraudulent behavior, the general picture looks quite unchanged and warranty fraud continues to be a challenge.
September 8, 2016
Automotive Supplier Recovery: Factors such as recessions and recalls seem to have as much influence as efforts by OEMs to recover larger reimbursements from their suppliers for warranty expenses. But no matter which factor contributes the most, the ratio between their parts of the total still seems to range between 80% and 90%.
August 25, 2016
Retail Product Warranties: Though it's not common, there are some retailers, primarily in the auto parts business, that provide their own product warranties above and beyond what the manufacturers offer, and report those expenses in their financial statements. But it's likely to become more common in other lines of business, as more manufacturers open their own retail outlets or sell directly to consumers online, and more retailers begin to sell their own brands.
August 18, 2016
Warranty Mergers: Either because the acquisition wasn't big enough or the product lines are too similar, the merger of two warranty-providing manufacturers has little effect upon the baseline warranty expense rates of the combined companies. But sometimes it does, and here are seven examples where expense rates change noticeably.
August 11, 2016
Warranty & Corporate Inversions: Although warranty has an effect on taxes, the movement of a company's headquarters from a high-tax to a low-tax country doesn't seem to change its warranty claims or accrual rates. The merger of product lines has a much bigger effect, no matter what their nationality. But in at least one case, a company leaving the U.S. decided to cease complying with warranty reporting rules.
August 4, 2016
Solar Equipment Warranties: While product warranties that last for one or two decades are reassuring to buyers, they're not worth much unless funds are available to pay claims. That means betting on young startup companies eventually becoming old industry veterans. But who knows how reliable a system installed now will be in 10 or 20 years, and how much it will cost to repair or replace?
July 28, 2016
U.S. Truck & Auto OEM Warranty Report: While falling sales drive Navistar's claims rate upwards, Paccar finds ways to cut warranty costs. And both GM and Ford continue to report some of the lowest warranty cost per vehicle metrics in the world, while Tesla gets its warranty costs under control.
July 21, 2016
Global Construction Equipment Warranties: Half the companies report warranty expense rates that range from 1.0% to 2.3%. The other half are either above or below that range, mainly because most of their revenue and therefore most of their warranty costs come from other industries. And though there's been a few anomalies over the past 13 years, most of these manufacturers report steady and consistent warranty expenses.
July 14, 2016
Asian Auto Warranty Report: Honda sees its warranty costs soar because of air bag recalls, forcing it to set aside more money for warranty work than GM and Ford combined. Meanwhile, Toyota, Tata, and Hyundai struggle to maintain steady warranty expense rates for their nameplates.
July 7, 2016
European Auto Warranty Report: Warranty expense rates are climbing for several manufacturers in Germany, Italy, and France. But Volkswagen has set a new record for warranty costs in the automotive industry as it prepares to clean up the diesel engine mess. Daimler is the only OEM showing any stability in its warranty metrics, let alone cost reduction.
June 30, 2016
Planning and Structuring a Successful Warranty Transformation Program: One of the biggest mistake companies make is failing to consider the needs of customers and stakeholders in other departments. Others fail to articulate the business benefits internally, or they fail to consider industry trends that will impact the warranty process.
June 23, 2016
New Warranty Providers: Before warranty management became a major undertaking in recent years, we suspect that even some large manufacturers didn't do a very good job of keeping their warranty expenses stable and steady. They learned on the job, without the benefit of metrics or industry benchmarks. But they did so without any outsiders able to see the numbers, a luxury that new manufacturers don't enjoy.
June 16, 2016
Sports Equipment & Consumer Electronics Warranty Report: While they're not the top sources of warranty expenses, there is a lot of warranty activity in these industries. So rather than bury their claims and accruals in the "other" category, let's take a look at the warranty costs of everything from karaoke machines to golf clubs.
June 9, 2016
Power Generation & Material Handling Equipment Warranty Report: While the overall totals and averages don't change by much from year to year, some of the individual companies in these industries are seeing their warranty expenses rise and fall dramatically.
June 2, 2016
New Home & Building Materials Warranty Report: The name of the game is stability. Some of the builders and their suppliers have gotten very good at accurately predicting their future warranty costs and keeping them stable. Others let them rise and fall without much of a thought about warranty management. And it's easy to see the difference relatively quickly in a chart.
May 26, 2016
Appliance & HVAC Warranty Report: HVAC manufacturers have lower warranty costs but are more cautious than other kinds of appliance makers, keeping a much higher ratio between claims and reserves. But neither group has done much to reduce their warranty expenses, though some companies have cut their costs by hundreds of millions of dollars.
May 19, 2016
Semiconductor & PC Board Warranty Report: For most of the companies making microchips and printed circuit boards, sales are up and warranty expenses are down. But expenses have fallen far more dramatically for the suppliers of the chip manufacturing equipment, who used to spend a far higher share of their revenue on claims than their customers did.
May 12, 2016
Telecom Equipment Warranty Report: Is most of the warranty cost reduction now behind them? Several parts of the industry, such as the Internet and data communications equipment makers, have seen their expense rates climb a bit in recent years. Others are letting their reserves run low, or cutting their accrual rates even as their claims payments increase.
May 5, 2016
Medical & Scientific Equipment Warranty Report: Though product sales are down, warranty expenses are down by more. And while any equipment that uses lasers or X-rays has higher warranty expenses than units that don't, those manufacturers have cut their warranty costs significantly in the past decade.
April 28, 2016
Computer Industry Warranty Report: Though their warranties are usually shorter than those on cars and trucks, their expense rates are almost as high, as a percent of revenue. And despite their higher-than-average claims and accrual rates, many computer, disk drive, and printer manufacturers prefer to keep their warranty reserve cushions as slender as possible.
April 21, 2016
Aerospace Warranty Report: Unlike the computer and automotive industries, the aerospace OEMs do not pay a vastly greater share of industry warranty expenses than do their suppliers. However, like their parts and component suppliers, they tend to provide longer warranties and keep larger reserve balances than manufacturers in other industries.
April 14, 2016
Auto Parts Supplier Warranty Report: Suppliers of engines and transmissions keep larger warranty reserve balances and pay higher warranty expense rates than do suppliers of other automotive components. But those other suppliers have done a better job of cutting their warranty expenses over the past decade, though they've lost ground recently.
April 7, 2016
Automotive OEM Warranty Report: There were some big declines in warranty costs last year, but it was more a case of getting back to normal after a bad 2014 filled with recalls. Still, the carmakers set a new low for their expense rates, and many of the heavy truck and construction equipment companies also continued to push warranty costs lower.
March 31, 2016
Thirteenth Annual Product Warranty Report: As the latest charts clearly show, American manufacturers are spending less on warranty than they used to. But is it because of better products, less costly repairs, or fewer sales? Now that the 2015 warranty expense data collection is almost complete, it's time to figure out why claims and accruals are declining.
March 24, 2016
Top 100 Warranty Providers of 2015: Most of the major warranty providers have published their annual reports in the past few weeks. By comparing their most recent warranty claims, accrual, and reserve metrics against the same expense figures from a year ago, we can make a series of top 10 lists of the most improved and the most injured warranty providers.
March 17, 2016
Big Data at WCM: Rather than a data warehouse, which is built to spec and then filled in an orderly fashion, WCM keynote speaker Richard Vermillion wants to fill a "data lake" with information and then figure out how it might be useful. For warranty and service contract industry professionals, this will allow new sources of data to help analysts predict what happens to products in the field, and how and why they fail.
March 10, 2016
Warranty Workshops: In less than two weeks, a team of warranty and service contract experts are going to conduct six half-day workshops aimed at both basic and advanced practitioners of topics such as warranty metrics, analytics, legal issues, service delivery, cost-cutting, revenue-raising, and ultimately an improved customer experience.
March 3, 2016
Declining Accruals in Detroit: This news can't wait for summer: Ford and General Motors set aside less in warranty accruals per vehicle sold last year than ever before. Thanks to a well-timed coincidence of rising sales, falling warranty costs, rising reliability, and reduced recalls, the top two passenger car and light truck makers in Detroit are cutting their warranty expenses to just a few hundred dollars per vehicle sold.
February 25, 2016
HP's Warranty Accounting: Before the split, HP's warranty expenses were declining for multiple years. After the split, the laptop and printer company has much higher warranty expenses than the server and storage company.
February 18, 2016
PCMI & Ancillary Products: As the protection plan industry broadens from just break/fix coverage, new software platforms have enabled sellers to more efficiently make their offers and print the paperwork, and new ways of delivering those platforms have allowed smaller startup companies to launch and administer innovative new products.
February 4, 2016
Appliance Protection Plans: When it's all counted together, a huge amount of money is being set aside to pay for product repairs. Manufacturers finance their warranties and consumers can purchase additional protection through either service contracts or home warranties. It all adds up to about $6.77 billion spent last year on protection plans.
January 28, 2016
Home Warranty vs. Homebuilders' Warranties: When it comes to protection plans, consumers spent over $2 billion on home warranties last year while builders spent roughly $1.5 billion on warranty claims. Home warranties are an essential part of a sales transaction in some states, and homebuilder warranties are a major attraction for new home buyers. But most existing homes aren't covered by a protection plan, and the warranty costs for most new homes aren't reported publicly.
January 21, 2016
FAST Act Lightens Delivery of Privacy Notices Burden for Service Contract Industry: Service contract providers, already entangled by a web of state and federal insurance laws, must now navigate the ramifications of new privacy regulations. But if they call themselves financial institutions and follow some other rules, they could also free themselves of the need to send out annual privacy notices to their customers.
January 14, 2016
U.S. Automakers' Warranty Expenses: Because there were so many big recalls in 2014, the amount spent on warranty soared. Last year, things began to get back to normal, but expense rates are still at elevated levels. Nevertheless, unit sales totals smashed a 15-year-old record in 2015.
January 7, 2016