Archived Copies of Warranty Week
December 2002 to Today
- Worldwide Aviation & Jet Engine Warranty Report: Claims were down for the aircraft but up for the engines, while warranty accruals and reserve balances were up considerably for both groups. But warranty metrics in the aviation industry are still far below the peaks they set several years ago, before the pandemic caused demand for air travel to nearly cease.December 15, 2022
- European Automaker Warranty Expenses: Following the merger of FCA and PSA, we're down to just five major automakers in the euro zone: Stellantis, VW, BMW, Mercedes, and Renault. And now that all five have filed their annual reports for 2021, it's time to take a look at their warranty expense reports for the last five years.April 7, 2022
- Extended Warranty Revenue Trends: Because so many extended warranty programs are run by small private companies or by huge companies that don't break out their service contract revenue, it's almost impossible to size the business accurately. But four companies reveal just enough financial data to suggest that 2020 and 2021 have been really good years for the product protection industry.November 11, 2021
- Mid-Year Aerospace Warranty Report: While in years past the top civil aviation manufacturers and their suppliers basically split the industry's warranty expenses between them, in recent years several of the OEMs have run into costly warranty issues. Meanwhile, the suppliers continue to cut their warranty costs steadily.October 14, 2021
- Japanese Automaker Warranty Expenses: Sales revenue fell and so did claims, but warranty accruals actually rose last year. Because of the pandemic, unit sales fell to their lowest level of the last ten years. But while claims are down, accruals are up, as Japanese manufacturers seemingly prepare for increased costs down the road.August 5, 2021
- Top 100 Warranty Providers of 2020: As we've done for the past 18 years, it's time to compare the most recent warranty metrics of the largest warranty providers in the U.S. to their year-ago warranty metrics, to see which of them have most successfully reduced their warranty costs.March 18, 2021
- Warranty Early Reporters: Because some companies end their fiscal years months before December 31, they also report their warranty expenses a bit sooner than most. So we've collected warranty expense data from 18 early reporters in 10 industries, representing about a third of the U.S. total.February 4, 2021
- US Auto Warranty Expenses: During the Great Recession, vehicle sales fell faster than accruals but slower than claims, so claims rates slowly rose while accrual rates slowly fell. During this pandemic, however, claims rates jumped quickly, while accrual rates are holding steady. But sales are plunging just like they did 12 years ago.September 24, 2020
- Asian Auto Warranty Expenses: While the Japanese and Indian car manufacturers had plenty of time to react to the global pandemic in their most recent fiscal years (which ended in March), the Korean and Chinese companies also seem to have seen it coming. Warranty accruals are down along with sales, and so are reserves, while claims are up. But the Chinese warranty metrics remain baffling.September 3, 2020
- HVAC Equipment Warranty Report: The big news is that after years in which most of the top HVAC companies were part of much larger conglomerates, now we have two new "pure play" industry members after the latest round of spin-offs and divestments.May 28, 2020
- Medical & Scientific Equipment Warranty Report: The amount of warranty expense reported by these manufacturers has never been lower, but their expense rates have been slowly rising for the past few years after more than a decade of cost reductions. Even though it's last year's data, the importance of low failure rates has never been higher.May 7, 2020
- Computer Warranty Report: Warranty accruals and reserves rose for the first time in years, but the long-term decline in the computer hardware industry continues nevertheless. Apple and HP see only minor changes in their warranty metrics. But some of the top disk drive makers are seeing expenses rise significantly.April 30, 2020
- Aerospace Warranty Report: The big story was Boeing, which was caught in the perfect storm of rising expenses and falling sales. But across the industry, warranty claims and accruals were up after years of slow declines. And expense rates rose as well, though not as high as the levels they were at a decade ago.April 23, 2020
- Seventeenth Annual Product Warranty Report: For a variety of reasons, claims and accruals continue to grow in the vehicle sector and shrink in the electronics sector. But sales have grown faster, so the overall share of manufacturing revenue going towards warranty expenses remains below 1.5%. Warranty reserves, meanwhile, came close to setting a new high water mark late in 2019, after years of declines.April 16, 2020
- U.S. Auto Warranty Metrics: In 2019, warranty metrics improved for Tesla and deteriorated for GM and Ford. While Tesla still sets aside the most funds per unit sold to finance future warranty costs, its current claims rate is one of the lowest in the business. And while GM and Ford spend less per vehicle, their vehicles also cost less, and their costs have been rising for several years in a row.March 5, 2020
- Warranty Expense Inflation: Prices rise and so does the cost of warranty. Over the past 17 years, prices in dollars have risen almost 40%. If we were to adjust warranty expenses for inflation, it makes the most recent claims and reserve data look a bit worse.January 30, 2020
- Product Warranty Sectors: By dividing all warranty-issuing companies into three groups -- vehicles, buildings, and electronics -- we can look at trends over time in terms of claims, accruals, reserves, and the percentage of sales revenue spent on warranty expenses. And we can also see that those expense rates have recently taken an upturn for some of them after years of declines.January 23, 2020
- U.S. Commercial Vehicle Makers: The warranty expense data in their latest financial reports suggest that the top U.S.-based truck, bus, construction equipment, and agricultural vehicle makers are doing just fine, with relatively stable amounts of claims and accruals, after several reported noticeable expense spikes in previous years.December 19, 2019
- French Automaker Warranty Expenses: Renault has always kept its warranty expenses low, but three years ago PSA suddenly cut its costs by more than two-thirds. Now they're creeping up again as the makers of Peugeot and Citroen works to integrate the acquisitions of Opel and Vauxhall it made from GM.August 8, 2019
- European Auto Warranty Expenses: While Volkswagen continues to recover from a record-setting recent spike in its warranty costs, some of the other top European carmakers have continued to drive down their warranty costs. Six warranty metrics are detailed for four companies over the past 16 years.July 11, 2019
- Warranty Claims Rates by Industry: The collected industry average claims rates for 23 product warranty categories over 16 years are sorted into high, medium and low-cost buckets, revealing a peculiar relationship between where the group is in the supply chain and how high or low their warranty expenses are.June 27, 2019
- Building Material Warranty Report: As we've seen in recent reports, warranty costs are generally far below their levels of 16 years ago. But in the building trades, depending how we break them into groups, the most recent expense rates of the top manufacturers are the same or slightly higher than they were in 2003.June 6, 2019
- Medical & Scientific Equipment Warranty Report: Though the systems that use lasers or radiation always seem to have higher warranty costs, most of the medical device and scientific instrument manufacturers have cut their costs considerably over the past 16 years.May 23, 2019
- Automotive Supplier Warranty Report: For years, powertrain suppliers and other parts suppliers have more or less split the industry's warranty expenses 50/50. But in recent years, the powertrain segment's share has risen fast, thanks to emissions compliance trouble in California for some Cummins diesel engines.April 11, 2019
- Automotive OEM Warranty Report: Depending on the metric you look at, the makers of cars, trucks and other vehicles account for between 40% and 45% of the warranty expenses of all U.S.-based manufacturers. But despite their size, their claims and accrual costs have been relatively stable for the past few years.April 4, 2019
- Aerospace Warranty Report: Claims and accruals continue to fall for the top aerospace OEMs, though the warranty expense rates of aerospace suppliers has been rising for two years now. And the recent acquisition of Rockwell Collins by United Technologies has made the industry's largest warranty provider even bigger.March 28, 2019
- Early Look at Year-End Warranty Data: The Hewlett-Packard family of companies has filed their annual reports, as have a few others such as Deere and Navistar. While companies whose fiscal years end in December are just beginning to publish their warranty expense reports this week, many others with different fiscal years have already released the data.February 14, 2019
- Solar Cell Quality Trends: Demand is rising and prices are falling, yet most manufacturers have managed to increase product quality in recent years. That is, except for the U.S.-based producers, who come in last in a testing lab's new white paper.January 24, 2019
- Apple's Warranties & Service Contracts: While AppleCare is still the biggest extended warranty program in the world, it hasn't grown much in years. And while Apple is spending more on product warranties than either GM or Ford, that's not growing either. No wonder investors are spooked by the company's future prospects.November 15, 2018
- Solar Equipment Warranty Expense Rates: It's a bit of an actuarial nightmare. Relatively young companies in new and unproven industries issue very long warranties for which multiple years or even decades can pass before claims arise in volume. But eventually, products mature and claims exceed accruals, and reserves begin to deplete. Then the actuaries break the bad news: it's time to raise rates.August 30, 2018
- Honda & Toyota Warranty Report: Both companies are recovering from some bad years in terms of warranty costs: Honda in fiscal 2016 and Toyota in fiscal 2017. But according to the figures in their brand new annual reports for the just-finished year of fiscal 2018, both companies are now on the mend, with warranty costs that are still unusually elevated, but not as high as they were a year or two ago.July 5, 2018
- Building Materials Warranty Report: Warranty costs are generally rising in recent years among the suppliers of building materials, fixtures, and furniture. The latter group has seen the most noticeable cost increase, though expense rates across the industry are still generally on the low side (below one percent of revenue).June 14, 2018
- Telecom Equipment Warranty Report: As the U.S.-based telephone equipment industry continues to decline and move offshore, the domestic industry's warranty expenses have fallen in step. The exception is Internet and data communications gear, which has come to dominate the entire industry over the past 15 years.May 24, 2018
- Semiconductor Warranty Report: In this industry, the makers of the factory machinery that fabricates and tests the actual products seem to have much higher warranty expense rates than their customers. But they also have reduced their expense rates significantly over the past 15 years, while the expense rates of the device makers have remained more or less the same.May 17, 2018
- Computer Industry Warranty Report: The warranty costs of the top U.S.-based computer manufacturers are declining, but not at the expense of their suppliers. Instead, their costs seem to be declining together in parallel, with their expense rates now roughly half as high as they were 15 years ago.May 10, 2018
- Warranty Claims & Accrual Rates: Among the seven largest warranty-providing industries, only a few have a consistent history of reducing warranty expense rates. Instead, most have seen their claims and accrual rates both rise and fall over the past 15 years, and a few have even seen sustained increases in their warranty costs.March 29, 2018
- Midyear Auto Warranty Expense Report: Though passenger car sales have slowed a bit from last year's record pace, there's no sign of a slowdown among truck makers or their suppliers. More worrisome is a slow but steady rise in warranty expenses that's been under way for several years, after more than a decade of gradual cost reduction.October 26, 2017
- Extended Warranty Conference, Part 1: Several hundred professionals from the extended warranty and service contract industry are headed to Nashville to talk about how changes in technology and regulations will impact their businesses in the years ahead.August 31, 2017
- Medical & Scientific Equipment Warranty Report: Anything involving lasers or X-rays seems to have higher warranty costs than other types of medical devices and scientific equipment. But the gap between them has been narrowing for years, and may soon disappear. Meanwhile, several major medical companies don't think that warranty expenses are worth the effort to report, despite rules saying otherwise.May 25, 2017
- U.S. & European Auto OEM Warranty Report: While Volkswagen and Fiat have seen their warranty costs rise significantly in recent years, BMW, Daimler and Tesla have driven their expense rates down. And somewhere in the middle this year are Ford and GM.April 6, 2017
- Fourteenth Annual Product Warranty Report: Warranty expenses are down but sales are up, which means a lot of companies have learned how to improve their warranty processes, increase quality, and reduce costs. But the cost reductions have become less steady in recent years, as if there's no more progress to be made. Is that the case? Or is this merely a pause before the next breakthroughs arise?March 23, 2017
- Service Contract Pricing: Washer/Dryers: While it costs a little more to protect washers than dryers, on a proportional basis it also costs less to protect expensive washers and dryers than low-priced units. And while none of the top appliance vendors want to sell one-year service contracts, plenty of retailers and administrators are willing to protect washers and dryers for five or even 10 years.January 12, 2017
- Reflections of a Warranty Researcher: One of the world's leading warranty researchers takes a look back at the most recent 35 years of his illustrious career, noting some of the people, places, and publications he's connected with over those decades. But he's not done yet, and he's proposing three additional topics for further research.December 22, 2016
- Service Contract Pricing: Printers: Despite the well-known risks of printers breaking down through normal wear and tear, some administrators and retailers are willing to sell service contracts for them that last four or even five years. Prices vary widely, and some even cover accidental damage.November 3, 2016
- Consumer Reports' 2006 Extended Warranty Ad: There was panic in the industry when one of the most trusted consumer advocates told its readers not to buy extended warranties. Ten years later, the magazine's advice is almost forgotten, and the industry is bigger than ever.September 29, 2016
- Solar Equipment Warranties: While product warranties that last for one or two decades are reassuring to buyers, they're not worth much unless funds are available to pay claims. That means betting on young startup companies eventually becoming old industry veterans. But who knows how reliable a system installed now will be in 10 or 20 years, and how much it will cost to repair or replace?July 28, 2016
- Global Construction Equipment Warranties: Half the companies report warranty expense rates that range from 1.0% to 2.3%. The other half are either above or below that range, mainly because most of their revenue and therefore most of their warranty costs come from other industries. And though there's been a few anomalies over the past 13 years, most of these manufacturers report steady and consistent warranty expenses.July 14, 2016
- New Warranty Providers: Before warranty management became a major undertaking in recent years, we suspect that even some large manufacturers didn't do a very good job of keeping their warranty expenses stable and steady. They learned on the job, without the benefit of metrics or industry benchmarks. But they did so without any outsiders able to see the numbers, a luxury that new manufacturers don't enjoy.June 16, 2016
- Telecom Equipment Warranty Report: Is most of the warranty cost reduction now behind them? Several parts of the industry, such as the Internet and data communications equipment makers, have seen their expense rates climb a bit in recent years. Others are letting their reserves run low, or cutting their accrual rates even as their claims payments increase.May 5, 2016
- HP's Warranty Accounting: Before the split, HP's warranty expenses were declining for multiple years. After the split, the laptop and printer company has much higher warranty expenses than the server and storage company.February 18, 2016
- Building Materials Industry
Warranty Report: While some sectors have been able to reduce their warranty costs, others have seen them slowly rise. A few have seen costs rise as revenue falls, making warranty expenses even more painful to manage. But some have gotten their costs back under control after seeing them spike in recent years.May 28, 2015 - Computer Supplier Warranty Report: Data storage system manufacturers have been steadily reducing their warranty costs for more than a decade. But the cost reductions seem to have slowed down in recent years. Meanwhile, for peripheral manufacturers, warranty expense rates are now almost back to normal, following years of elevated costs.April 23, 2015
- Auto Parts Supplier Warranty Report: Compared to the automotive OEMs, the suppliers have kept their warranty costs low and ytheir expense rates stable. And while some saw costs drift upwards last year, on average the group remained about the same, as they have for the last few years.April 9, 2015
- Computer Industry Warranty Report: Thanks to the popularity of smartphones, Apple is now the largest warranty provider in the U.S. But most other computer makers are cutting warranty expenses, as are most disk drive makers. Even Microsoft is getting over the Xbox warranty calamity it suffered through a few years ago.May 1, 2014
- The End of Warranty Cost-Cutting? For ten straight years, manufacturers steadily reduced their warranty expense rates from over 1.8% of their sales revenue to under 1.3%. But in the eleventh year, the declines stopped coming. Could it be that there's no more left to cut? And have manufacturers instead begun to spend more on the customer experience?March 20, 2014
- m-ize Transforms the Warranty Experience: For years, cutting costs has been the main focus of warranty departments. As the economy turns around, companies are now changing the focus of their warranty spending onto improving the customer experience. Warranty can drive sales by providing a better service experience to increase customer satisfaction, loyalty, and repeat purchases.March 13, 2014
- New Approaches to Warranty Management: For many years it was all about cost reduction. Now, there's little left to cut. And both manufacturers and retailers are looking for ways to improve the customer experience by launching new types of protection services and new generations of warranty automation systems.March 6, 2014
- Appliance Service Contract
Market Shares: Though the market has remained relatively flat for years, market shares are changing as online sales are gaining and new players are emerging. Still, six underwriters control 90% of the market share.October 10, 2013 - Food Service Equipment Warranties: The commercial appliances used in restaurants cost more to buy but less to keep in good working order. Over the past 10 years, the average warranty expense rates for professional food service equipment has been less than half as much as for home kitchen appliances.June 13, 2013
- Dell's Extended Warranties: Though its hardware sales have flattened, the importance of Dell's extended warranty program continues to rise. While a few years ago it was twice as large as the product warranty operation, now it's four times larger. And it accounts for a rising percentage of the company's total revenue.January 24, 2013
- Honda & Toyota Warranties: After a couple of bad years, warranty costs at Toyota are getting back to normal. Meanwhile, at Honda, things have never been better, as warranty costs continue to drop.June 28, 2012
- Medical & Scientific Equipment Warranties: While it's true that systems using lasers or X-rays generate more than their fair share of warranty expense, it's also true that their manufacturers have been among the most successful warranty cost-cutters in recent years.April 26, 2012
- Aerospace Warranties: The makers of Boeings, Cessnas and Gulfstreams haven't made much improvement in the past five years. But their suppliers continue to boost revenue, cut costs, and reduce warranty expenses as a percentage of sales. And that divergence got worse as 2011 ended.March 29, 2012
- Solar Warranties, Part 1: They can last up to 25 years, but what does that really mean when the technology is changing so fast? And even if a company really expects to pay claims in 2036, how do they prepare for them now by making the right amount of accruals at the time of sale?December 1, 2011
- Warranty Adjustments, Part 2: In the past few years, a small group of companies has made repeated and relatively large upwards adjustments to their warranty reserves. Are they simply bad at predicting the future? Or have they found a way to make their warranty costs look lower than they really are?November 3, 2011
- Computer Warranty Report: The bigger the box, the smaller the warranty expense. And when phones get smart, and when computers get small enough to fit into pockets, warranty costs seem to grow proportionally. That's what the industry's warranty claims and accrual data, gathered over the past 8-½ years, seems to suggest.September 29, 2011
- Appliance & HVAC System
Warranty Report: Every journey includes a few bumps, and both appliance and HVAC makers have hit a few in the past couple of years. But like other building material suppliers, they're doing much better than the homebuilders, because they have both home renovations and replacements to fall back on.June 2, 2011 - New Home Warranty Report: Though sales keep falling, claims are rising after several years of declines, and the accrual rates are holding steady. So is the worst over? Or are there homebuilders out there with bigger problems ahead of them?May 19, 2011
- Medical & Scientific Equipment
Warranty Report: Though there is a strong seasonal pattern that drives their warranty costs up in the summertime, companies in this sector have generally been able to reduce those costs from year to year. Even the companies making warranty-intensive X-ray and laser equipment have been cutting costs in recent years.May 12, 2011 - Computer Warranty Report: After years of cost cutting, warranty expenses remained low last year and look to stay there this year, even as sales continue to rebound. Apple, meanwhile, is beginning to feel the effects of the increased warranty cost that comes in small packages.April 21, 2011
- Aerospace Warranty Report: While the airframe makers and their suppliers pay out roughly the same percentage of product revenue for warranty claims, they keep very different levels of reserves. The airframe makers keep a balance equal to four years of claims, while their suppliers keep half as much in their warranty reserve funds.April 14, 2011
- The First Service Contract: A GE appliance dealer sold it to a customer in Chicago nearly 77 years ago, along with a refrigerator that turned out to be highly reliable. Yet the same sales drivers used back then -- peace of mind, repair costs and technological worries -- still work today.February 3, 2011
- Top Appliance Retailers: In an informal online shopping excursion, we found all but one retailer selling extended warranties, typically for between 10% and 20% of the price of the appliances they cover. Durations ranged from two to five years, though one regional retailer also offered a ten-year "major component only" plan.January 20, 2011
- Medical & Scientific Equipment Warranties: Though warranty costs have remained within a tight range for eight years, there's a definite seasonal pattern to the data that's tied into the school calendar. And though these equipment makers typically spend a small percentage of sales on warranty costs, some products have much higher averages.December 16, 2010
- Warranty Improvement:
The Journey: The big difference between warranty and transaction processing is the human factor. Caterpillar has found that heeding the human factors has helped it accelerate a global warranty improvement effort significantly, cutting years off a journey that began in 2008.March 18, 2010 - VSC Industry Structure: In a business as opaque as the vehicle service contract industry, it's not always obvious who all the players are or how they all work together. And auto dealers who make the wrong choice of partners may not know it for years.February 4, 2010
- Vehicle Service Contract
Attachment Rates: Has the chaos of the Great Recession actually increased the appeal of vehicle service contracts? Auto dealers aren't selling as many as they used to, but for at least the past five years roughly one out of every three customers has bought one. And the recent trend seems to have been upwards, as unlikely as that sounds.January 28, 2010 - New Home Warranties: One CEO recently said the worst of this cycle may be behind us. In terms of sales decreases and price declines, maybe so. But in terms of warranty costs, the worst is right now, as builders have less cash to pay for warranty work on units they sold at the end of the boom years. And then there's the question of how costly the defective Chinese drywall will turn out to be to replace.September 24, 2009
- Warranty in Financial Statements: Because warranty disclosures began appearing in annual reports less than seven years ago, it takes a bit of skill to hunt down the right data and turn it into meaningful percentages and ratios. So until the procedures are old enough to make it into the accounting textbooks, here's a step-by-step guide to how it's done, using one company's most recent disclosures as an example.July 30, 2009
- Annual Warranty Totals & Averages: While claims were up slightly in 2008, both warranty reserves and accruals actually plunged last year. And as sales fall, the percentage of product revenue spent on claims has risen. With no less than 21 charts, we detail the industry totals and averages for the past six years.May 7, 2009
- Security Equipment Warranties: Although big ticket military contracts don't usually include what we'd call product warranties, the maker so numerous other products that help protect people and property do pay claims and maintain warranty reserves. What follows are snapshots of the past six years of warranty expenditures for four of the market leaders in their respective corners of the security marketplace.December 5, 2008
- Warranty Institute Opens: The Institute of Warranty Chain Management begins accepting memberships this weekend, more than two-and-a-half years after forming. The Web site's almost done, some 60 white papers are waiting to be downloaded, and a training program for warranty professionals is scheduled to begin in March.October 30, 2008
- Telecom Equipment Warranties: Claims are up slightly and accruals are down slightly, as are total warranty reserves. But within the telecom sector are a handful of companies that have seen warranty costs fall significantly in the past five years.October 9, 2008
- Medical Equipment Warranties: While claims are increasing, sales are rising a little faster in the medical and scientific equipment industries. And at least eight companies have cut their warranty expenses by big percentages over the past five years.October 2, 2008
- Aerospace Warranties: Though the industry trend is upward, some aerospace companies have managed to reduce their warranty expenses significantly over the past five years. But a few have recently seen their warranty costs go back up.July 24, 2008
- Five-Year Warranty Trends, Part Five: American manufacturers now keep $41.1 billion in their warranty reserves, equal to 17 months' worth of claims paid. And it's been more or less steady at that capacity level for the past five years. Meanwhile, average accrual rates have stayed close to 1.7%, although different industries accrue for warranty at different rates.April 29, 2008
- Xbox Warranty Costs: For a company that's never reported a warranty expense, Microsoft sure has a problem on its hands, now that it lengthened the Xbox 360 warranty to three years and took a billion-dollar charge to finance those repairs. But outside of the warranty community, does anybody really care?July 10, 2007
- Changing the Way We Think About Warranty Management: Warranty is a critical element of new product strategy. It not only provides assurance to customers,
but also serves as a very effective promotional tool. A change in the approach
to warranty management is needed so that warranty related decisions are made in
the context of the product life cycle and take into account the
interaction between warranty and other decision variables. This new strategic
approach is similar to that which has transformed supply chain management over
the last 10 to 15 years.June 19, 2007
- Automotive Warranties: Thanks to reduced warranty expenses at GM, claims were up only slightly for the auto industry in 2006. With four years of data in hand, it's now possible to calculate typical claims rates by product or vehicle type. And while warranty expenses for some are on a downward trend, others have seen costs rise.May 15, 2007
- Product Warranty Claims, 2003-2006: Signs are emerging that suggest a peak in warranty spending by American manufacturers. Is it better management? Shorter warranties? Or could it be nothing more than sales rising faster than costs? With four years of data to examine, there's evidence for each scenario.April 11, 2007
- Warranty Reserve Levels: Most large companies seem to pick a size and stick to it, even as sales and claims vary. Whether measured in dollars or as a multiple of claims paid per month, the size of most of the largest warranty reserves has changed very slowly over the past four years.January 30, 2007
- Warranty Compliance Online: Four years after first looking into online compliance with warranty laws, we find the situation has deteriorated, with many Web merchants completely ignoring disclosure rules. And the FTC remains silent.December 19, 2006
- Unusual Warranties: Ever since it pioneered the sale of extended warranties for VCRs almost 25 years ago, VAC Service Corp. has boldly gone where no administrator has gone before.December 7, 2004
- Extended Warranty Income: If comparing extended warranty to net income is misleading, then let's correct the record by comparing apples to apples: warranty claims paid to recognized revenue over the past two years.November 9, 2004
- Seagate's 5-yr. Warranties: Is it a bold marketing move that will increase sales? Or is five years a bit too long for a product in such a fast-changing industry?August 3, 2004
- Warranty in Europe: As a major part of consumer protection, warranty has a high priority in the policy of the European Commission. Consumers are protected by mandatory warranty periods of two years, by legal instruments to guarantee access to the aftermarket for automotive spare parts and by stringent rules for product safety. However, increasing warranty costs in the automotive industry may indicate that the reality of product quality has not yet met the requirements of those legal rules. A warranty industry association is needed to satisfy consumers and to reduce these tremendous costs.June 29, 2004
- Skatepark Warranties: Whether they're made of steel, plywood, plastic, or paper, the ramps and rails installed in skateboard parks are sold with a warranty. But whether the warranty lasts for a year or 20 years seems to have more to do with marketing than the strength of the materials used.February 24, 2004