Archived Copies of Warranty Week

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December 2002 to Today

Worldwide Auto Warranty Expenses: Most auto manufacturers have filed their latest annual reports, so the totals are in for 2021: $45.9 B in claims paid, a 2.4% claims rate, $54.0 B in accruals made, a 2.8% accrual rate, $128.4 B in reserves held, and $653 in accruals made per vehicle sold. Claims and accrual totals changed little last year, but because sales rebounded in 2021, the expense rates fell.

October 6, 2022

Annual Truck, RV & Car Warranty Trends: Throughout the automotive industry, sales revenue was generally up from a terrible 2020, but warranty expenses were either down or did not rise as fast as sales. The result was a drop in claims as a percentage of sales for 10 of the 12 companies we're tracking in this week's newsletter.

Nine-Month 2021 Warranty Report: This year, product sales took off but warranty expenses didn't follow. The result is that early in the year, warranty expense rates dove to levels never reached before, before rising back to typical levels later on. And the cause of this dip wasn't the automakers. This time it was the computer manufacturers.

December 16, 2021

Warranty Snapshots of the Top 100 Providers: So far this year, most of the largest warranty providers have paid out more in claims and set aside more in accruals than they did last year. But when product sales are factored in, most companies saw their warranty expense rates fall, because sales rose somewhat faster than expenses did.

December 9, 2021

Nine-Month Truck, RV & Car Warranty Trends: While the pandemic left a clear mark on sales and warranty accruals last year, the downturn was brief and the recovery was fast. So far in 2021, other events such as safety recalls and environmental warranty problems seem to have had more of a noticeable effect on their warranty metrics.

November 18, 2021

Mid-Year U.S. Truck Industry Warranty Metrics: During the lockdowns, sales were down and so were accruals for the top truck makers. But warranty claims barely changed, and were actually down more this year than last. And while extended warranty sales fell precipitously in 2020, they're still not back up to the record levels we saw in 2019.

September 30, 2021

Mid-Year New Home Warranty Report: Some homebuilders hit the bullseye every quarter with their warranty accruals. Others oscillate wildly, allocating way too much one quarter and next to nothing the next. And while new home sales are soaring, warranty expenses are not, suggesting either exemplary levels of quality or more inefficiency. gyrations.

September 23, 2021

Worldwide Auto Warranty Expenses: Last year, claims fell -10% to $43.9 billion while accruals rose +4% to $51.0 billion. And with some additional adjustments along the way, that drove worldwide warranty reserves up to a new record balance of $114.9 billion. And because sales fell so fast, the average claims rate rose to 2.8% last year, while the average accrual rate jumped to 3.3%.

September 2, 2021

Japanese Automaker Warranty Expenses: Sales revenue fell and so did claims, but warranty accruals actually rose last year. Because of the pandemic, unit sales fell to their lowest level of the last ten years. But while claims are down, accruals are up, as Japanese manufacturers seemingly prepare for increased costs down the road.

American Home Shield During the Pandemic: While sales of existing homes dipped during the worst of the lockdowns, they soared for the rest of last year. But while home warranties have historically been closely tied to the sale of existing homes, American Home Shield has moved on to selling the annual policies directly to homeowners staying put, and then encouraging those homeowners to renew year after year.

European Automaker Warranty Expenses, Part 1: Six out of the seven top car manufacturers based in Europe have delivered their annual reports detailing their 2020 sales and warranty expenses. All saw sales declines but some actually increased their warranty expenses last year.

US Computer Industry Warranty Report: Despite the pandemic and the lockdowns that followed, U.S.-based computer manufacturers continue to reduce their warranty expenses from one year to the next, as they have since 2003. And while some of their suppliers had a bad 2019 in terms of warranty cost increases, in 2020 most of them managed to reduce warranty costs proportionally to sales.

Warranty Expenses vs. Product Sales & Net Income: We're adding a new metric into the mix: net income. When manufacturers boost warranty accruals, net income suffers. And when warranty expenses drop, net income rises. But is there really a correlation between net income and warranty accruals? Or perhaps warranty reserves and net income?

Medical & Scientific Equipment Warranty Report: In the year of the pandemic, nothing seemed to happen as expected. Sales were up but warranty expenses were down, especially during the tumultuous second quarter. And some warranty expenses seem to have been shifted from early to late in the year, by both manufacturers and their customers.

New Home Warranty Report: Because new home builders were so thoroughly mauled by the effects of the Great Recession, one would think they would also have suffered greatly during the pandemic. But one would be wrong, because sales are up, and warranty expenses have more or less kept pace.

RV Warranty Update: Severely damaged during the Great Recession, the RV industry actually grew last year, and the survivors of that downturn a decade ago have also learned how to keep their warranty expenses under control, despite the health emergency. Winnebago, in fact, raised its warranty accruals in 2020 by exactly the same proportion as sales.

Truck & Heavy Equipment Warranties: As the lockdowns grew, some manufacturers reduced their warranty accruals drastically in the spring of 2020, but claims remained about the same anyhow. Some got it right, but most reduced their accruals by too much, while a few cut accruals even though sales rose.

February 25, 2021

Detroit Auto Warranty Update: It was supposed to be a down year, with car sales down and warranty expenses down also. The first part came true, and warranty work was way down last spring, but the latest financial data from the top U.S.-based automakers has warranty costs soaring late last year.

February 18, 2021

Nine-Month 2020 Warranty Report: So far this year, warranty claims are down -10%; accruals are down -15%, and warranted product sales are down -7%. But a few industries such as Security Systems and Computer Peripherals are actually up on all fronts, while the warranty metrics of Aerospace and Computers are way down.

December 17, 2020

Warranty Snapshots of the Top 100 Providers: So far this year, claims are down significantly and accruals are down by significantly more. But warranted product sales are down by only -7%, which for a pandemic is not terrible. And because of the interplay between those metrics, warranty expense rates are down only slightly overall.

December 10, 2020

High-Tech Electronics Warranty Snapshots: While the pandemic of 2020 affects everyone all over the world, not every company or industry has been equally affected by all the stay-at-home orders. Product sales and warranty accruals traditionally move up or down together, but that's not happening to every company or every industry this year. Instead, some are up and some are down, with no visible pattern.

December 3, 2020

Truck, RV & Car Warranty Snapshots: The pandemic lockdowns hit the consumer vehicle makers hardest, and the farm equipment makers the least, as one would expect when commuting to the office is forbidden and food becomes an essential business. The good news is that the downturn may have hit bottom in the second quarter, with third-quarter data pointing towards a V-shaped recovery, as both sales and warranty accruals rise proportionally for many companies.

November 12, 2020

Mid-Year HVAC & Appliance Warranty Report: Some industries saw sales plummet and warranty expense rates soar. Appliances and HVAC systems weren't among them. Some of the individual companies are posting big shifts in their warranty metrics, but they seem to have more to do with acquisitions and divestments than they do with the effects of the pandemic. This is definitely not the auto industry.

October 29, 2020

U.S. New Home & RV Warranty Report: Last time, the recession hit these industries hard. This time, there's been an impact, but not as severe, at least when looking at their warranty metrics. RV sales have tanked again, but new home sales are actually rising, even in the midst of the pandemic lockdowns and the work-at-home mandates.

October 15, 2020

Top 100 Warranty Providers of Mid-2020: As we detailed in last week's newsletter, sales are falling faster than warranty expenses, so the average claims and accrual rates are rising. But that's just the average. Some companies are actually seeing sales increases, and for others so are their warranty costs. This week, we rank those changes, and spotlight the ten biggest percentage increases and decreases.

October 8, 2020

Worldwide Heavy Equipment Warranty Report: Though the warranty expenses of the manufacturers rise and fall with the ebb and flow of construction and mining activity, many of the warranty managers have done a good job keeping expensed proportional to sales. Still, there are a few surprises in the worldwide data we've compiled.

October 1, 2020

US Auto Warranty Expenses: During the Great Recession, vehicle sales fell faster than accruals but slower than claims, so claims rates slowly rose while accrual rates slowly fell. During this pandemic, however, claims rates jumped quickly, while accrual rates are holding steady. But sales are plunging just like they did 12 years ago.

September 24, 2020

Asian Auto Warranty Expenses: While the Japanese and Indian car manufacturers had plenty of time to react to the global pandemic in their most recent fiscal years (which ended in March), the Korean and Chinese companies also seem to have seen it coming. Warranty accruals are down along with sales, and so are reserves, while claims are up. But the Chinese warranty metrics remain baffling.

September 3, 2020

American Auto Warranty Expenses: In this first part of a worldwide automotive warranty report, we find last year's slowdown turning into this year's slump. But the warranty expenses of the top U.S.-based automakers were actually up last year, and have failed to fall as fast as sales did this year, leading to increased expense rates.

August 20, 2020

Worldwide Aviation Warranty Expense Report: If you assumed that warranty expenses in the aviation industry is proportional to market share, you'd be way off. Companies with comparable market-leading sales totals have vastly different warranty costs, and some of the leaders in certain metrics have much smaller market shares in sales.

Semiconductor Warranty Report: After a sudden jump in claims in 2018, warranty expense rates took a jump early last year. But by year's end, both the amount of money going towards warranty costs as well as the percent of sales it represented were back down to normal ranges. But warranty reserves haven't been this low since 2009.

Aerospace Warranty Report: The big story was Boeing, which was caught in the perfect storm of rising expenses and falling sales. But across the industry, warranty claims and accruals were up after years of slow declines. And expense rates rose as well, though not as high as the levels they were at a decade ago.

Seventeenth Annual Product Warranty Report: For a variety of reasons, claims and accruals continue to grow in the vehicle sector and shrink in the electronics sector. But sales have grown faster, so the overall share of manufacturing revenue going towards warranty expenses remains below 1.5%. Warranty reserves, meanwhile, came close to setting a new high water mark late in 2019, after years of declines.

Truck Industry Warranty Metrics: Claims are up but so are sales. Warranty reserve fund balances hit a new high at the end of 2019, and claims came close to doing so. And extended warranty sales continue to soar for most of the top on-highway and off-road truck, bus, industrial, construction, and farm equipment manufacturers.

Homebuilder Warranty Report: As happened in 2007, the warranty metrics of the U.S.-based single-family home builders seem to have hit a bit of a plateau in 2019. Unit sales and warranty claims are up, but all the other metrics are little-changed from 2018 levels. And now, it's hard to imagine how 2020 will turn out.

Warranty Claims & Reserves, Part 2: The electronics sector tends to have shorter warranties than other sectors such as vehicles. Yet their warranty costs have ranged all the way up to four percent of sales. And while the average size of their warranty reserves is on the small side, some industry segments keep very large balances.

February 13, 2020

Warranty Claims & Reserves, Part 1: Using three metrics: claims, reserves, and sales, we can calculate which industries and even which individual companies are over or under the averages for both their spending on claims and the capacity of their reserve funds. And by charting the results, we can see which companies, industries or manufacturing sectors have the most consistent warranty expenses.

February 6, 2020

Product Warranty Sectors: By dividing all warranty-issuing companies into three groups -- vehicles, buildings, and electronics -- we can look at trends over time in terms of claims, accruals, reserves, and the percentage of sales revenue spent on warranty expenses. And we can also see that those expense rates have recently taken an upturn for some of them after years of declines.

January 23, 2020

U.S. Consumer Vehicle Makers: The nine-month financial reports suggest that the top U.S.-based passenger car, motorcycle and recreational vehicle makers have seen a slight increase in their warranty costs and a slight decrease in sales, resulting in an upturn in their claims rates. But it's nothing like what happened to them a decade ago, when sales plunged by unprecedented amounts and claims costs didn't.

December 5, 2019

Construction Equipment Warranties Worldwide: Unlike the automotive or civil aviation industry, a large chunk of the construction equipment industry worldwide does not report its warranty expenses. Still we did our best to fashion an industry estimate for their warranty expenses, relying on industry sales data to help plug the gaps.

October 24, 2019

Auto Supplier Warranty Report: The data for the first half of 2019 is not looking so good for the suppliers of automotive parts and systems. Claims hit a new record high and so did warranty reserves. The silver lining in this cloud, however, is that rising sales have reduced the pain and have kept expense rates close to their historical averages.

September 12, 2019

Truck Extended Warranty Sales: New accounting rules require companies to disclose their "service-type warranty" sales. Last year, five of the top U.S.-based truck manufacturers sold more than $1.2 billion worth of extended warranties, a stunning 18% gain over 2017.

August 29, 2019

Top Chinese Automaker Warranty Expenses: Claims jumped but accruals fell. Automotive revenue rose but unit sales declined. The warranty metrics of the top Chinese OEMs are puzzling, and the amount of accruals they each set aside per vehicle sold is impossibly low. Something is just not right with these numbers.

Sixteenth Annual Product Warranty Report: Warranty costs are rising but sales are rising faster, meaning that the percentage of revenue consumed by warranty expenses remains at the low end of a decade-long decline. But can expense rates go even lower, or are we at the bottom now? A look at the totals and averages in 2018.

Nine-Month Warranty Expense Data: While vehicle and building trade warranty expenses continue more or less unchanged, high-tech electronic warranty spending is still falling. And a new accounting rule is forcing companies to separate break/fix warranties from sales returns, reducing some expense totals significantly.

December 13, 2018

Nine-Month Auto Warranty Report: Though the headlines warn of layoffs, neither the sales nor the warranty expense data of the industry suggest any sort of imminent slowdown. On the contrary, many truck, car, powertrain, and automotive parts manufacturers are cutting warranty costs while enjoying rising sales.

December 6, 2018

Worldwide Construction Equipment Warranties: Sales took a big jump in 2017, and so did warranty expenses. But the increases were more or less proportional, which means the warranty expense rates remained about the same. However, the industry's claims and accrual totals are still a bit below their pre-recession peak levels.

November 8, 2018

Worldwide Automobile Warranties: Manufacturers representing well over 90% of the world's car sales now reveal their warranty expenses in their financial statements. So we've fashioned estimates for the remainder to create some benchmarks for the industry's warranty expense rates: 2.6% of revenue and $577 per vehicle.

August 16, 2018

Mobile Home Warranty Expenses: While much of the industry collapsed a decade ago, the five large manufacturers that remained in business have made a steady comeback. Last year, claims and accruals finally surpassed their pre-recession peaks, even while most of the remaining manufacturers have been able to keep those expenses steady as a percentage of sales.

Extended Protection Plans:
Breaking Down Risk Management Options: Service contracts sold by dealers or manufacturers to buyers of commercial products such as construction equipment can increase resale value, raise customer loyalty, boost uptime, and lower operating costs. But before extended protection plan sales can begin, the advantages and disadvantages of various risk management options must be considered.

Aerospace Warranty Report: Unlike the automotive industry, the manufacturers of commercial airplanes do not have higher warranty expenses than their suppliers, and do not spend a larger percentage of their sales revenue on warranty claims. But just like those land-based vehicle makers, airplane and helicopter manufacturers have been cutting their warranty costs for more than a decade.

Automotive OEM Warranty Report: The car manufacturers used to spend a greater share of their sales revenue on warranty work than the truck manufacturers did. But because of persistent cost-cutting, that is no longer the case. Last year, car manufacturers cut their expense rates to below-average levels, while the truck manufacturers were slightly above their long-term average at the end of 2017.

Fifteenth Annual Product Warranty Report: All the metrics are down this year, including product sales. Some companies continue to cut their warranty expenses by huge amounts, producing better products with lower failure rates. But others are getting better at shifting more of their warranty expenses back onto their suppliers.

Service Contract Market Size: There are signs that the market is topping out at current levels, although home warranty sales continue to soar. Other types of protection plans, such as vehicle service contracts, mobile phone insurance, and extended warranties for brown and white goods, are no longer growing like they used to, though jewelry and furniture protection programs showed slight growth.

February 1, 2018

Extended Protection Plans: Service contracts sold by dealers to buyers of products such as construction equipment can increase resale value, raise customer loyalty, boost uptime, and lower operating costs. But before extended protection plan sales can begin, dealers have several risk management options to consider.

November 30, 2017

The 80/20 Rule of Product Warranties: Almost 80% of all the warranty claims and accruals reported by U.S.-based companies come from only 20 companies. Upwards of 500 other manufacturers account for only 20% of the total. But the expenses of the largest warranty providers are also a higher share of their sales revenue.

November 16, 2017

Midyear Auto Warranty Expense Report: Though passenger car sales have slowed a bit from last year's record pace, there's no sign of a slowdown among truck makers or their suppliers. More worrisome is a slow but steady rise in warranty expenses that's been under way for several years, after more than a decade of gradual cost reduction.

October 26, 2017

Service Contract Insurance Stocks: Though there are very few publicly-traded companies that derive most of their revenues from sales of extended warranties, almost a dozen public companies have a significant share of the business. Whether it's from home warranties, auto, electronics or mobile phones, the success of their protection plan sales efforts provide investment opportunities to outsiders.

September 28, 2017

Worldwide Construction Equipment Warranties: With hard data covering almost three-quarters of the construction machinery sold worldwide, we manufactured an estimate of $2 billion for the entire industry's annual warranty costs. But we also found that sales are falling while warranty expense rates aren't changing much at all.

August 24, 2017

Telecom Equipment Warranty Report: Claims and accruals have fallen dramatically in the past decade, both in terms of dollars and as a percentage of sales. Mergers and bankruptcies were a major factor, but so were cost-cutting efforts. Now, however, expenses are rising again and sales aren't, so expense rates are creeping upwards.

Automotive Warranty Expense Report: While the individual manufacturers see their claims, accrual, and sales totals change up and down from year to year, some long-term trends are also evident. The carmakers are cutting costs the most and the longest, while the powertrain manufacturers are falling behind other types of suppliers.

Fourteenth Annual Product Warranty Report: Warranty expenses are down but sales are up, which means a lot of companies have learned how to improve their warranty processes, increase quality, and reduce costs. But the cost reductions have become less steady in recent years, as if there's no more progress to be made. Is that the case? Or is this merely a pause before the next breakthroughs arise?

Apple's Warranties & Service Contracts: Not only has the company grown into one of the world's largest product warranty providers, but it's also running one of the world's largest extended warranty programs. However, while iPhone sales were down by 12% in 2016, iPhone protection plan sales were down by even more. Is it the competition? Or are consumers buying fewer iPhone extended warranties from Apple?

December 15, 2016

Service Contract Pricing: SquareTrade: Next year, once Allstate completes its SquareTrade acquisition, we'll find out whether there's more value in its direct-to-consumers sales model or in its traditional retail relationships. But this year, though the company has a reputation for selling inexpensive product protection plans, we're finding that some of its retail partners are marking up prices significantly.

December 1, 2016

Service Contract Pricing: Digital Cameras: Some service contract providers charge more than half the price of an inexpensive camera to protect it from drops and spills. Others charge less than the sales tax for service contracts that cover cameras selling for multiple thousands of dollars. There seems to be much less consistency in the pricing strategies for digital camera protection plans than there is for the products themselves.

October 20, 2016

Extended Warranty Conference Overview: Nashville is once again the destination for the extended warranty industry's annual gathering. But this year, the day-and-a-half conference is supplemented by two additional half-days focused on the sales and marketing of service contracts.

September 22, 2016

U.S. Truck & Auto OEM Warranty Report: While falling sales drive Navistar's claims rate upwards, Paccar finds ways to cut warranty costs. And both GM and Ford continue to report some of the lowest warranty cost per vehicle metrics in the world, while Tesla gets its warranty costs under control.

Semiconductor & PC Board Warranty Report: For most of the companies making microchips and printed circuit boards, sales are up and warranty expenses are down. But expenses have fallen far more dramatically for the suppliers of the chip manufacturing equipment, who used to spend a far higher share of their revenue on claims than their customers did.

Medical & Scientific Equipment Warranty Report: Though product sales are down, warranty expenses are down by more. And while any equipment that uses lasers or X-rays has higher warranty expenses than units that don't, those manufacturers have cut their warranty costs significantly in the past decade.

Thirteenth Annual Product Warranty Report: As the latest charts clearly show, American manufacturers are spending less on warranty than they used to. But is it because of better products, less costly repairs, or fewer sales? Now that the 2015 warranty expense data collection is almost complete, it's time to figure out why claims and accruals are declining.

Declining Accruals in Detroit: This news can't wait for summer: Ford and General Motors set aside less in warranty accruals per vehicle sold last year than ever before. Thanks to a well-timed coincidence of rising sales, falling warranty costs, rising reliability, and reduced recalls, the top two passenger car and light truck makers in Detroit are cutting their warranty expenses to just a few hundred dollars per vehicle sold.

February 25, 2016

Home Warranty vs. Homebuilders' Warranties: When it comes to protection plans, consumers spent over $2 billion on home warranties last year while builders spent roughly $1.5 billion on warranty claims. Home warranties are an essential part of a sales transaction in some states, and homebuilder warranties are a major attraction for new home buyers. But most existing homes aren't covered by a protection plan, and the warranty costs for most new homes aren't reported publicly.

January 21, 2016

U.S. Automakers' Warranty Expenses: Because there were so many big recalls in 2014, the amount spent on warranty soared. Last year, things began to get back to normal, but expense rates are still at elevated levels. Nevertheless, unit sales totals smashed a 15-year-old record in 2015.

January 7, 2016

Materials Handling Equipment Warranty Report: Though it's difficult to figure out who's in and who's out of this industry, there's no doubt that they're reducing their warranty expense rates to the lowest percentage of sales revenue seen since at least 2003.

Twelfth Annual Product Warranty Report: Warranty expenses are once again rising and so are the associated expense rates. Much of that has to do with the increased cost of passenger car recalls, and some of it is caused by the soaring sales of smartphones. But could it be that some of the most successful warranty cost-cutters have let things slip back a little recently?

Warranty Workshops: Warranty can have a massive effect on customer satisfaction. And the loyalty of the customer can have a massive effect on future sales and profitability. So how to balance the protection of a company against the contentment of its customers?

Appliance & HVAC Warranties: Expenses are down in early 2014, partially because of lower product sales and partially because of effective cost-cutting programs. But GE is leaving the business and the other top manufacturers are among the best cost-cutters. So expenses are likely to keep falling.

September 18, 2014

Tavant Partners with Salesforce.com: As a platform heavy with sales force automation tools drives deeper into after-sales service and support, it gains a partner with a very deep base of knowledge in warranty management. And Tavant, gains a pathway into cloud computing and software as a service.

Sports Equipment Warranties: While the makers of sports-oriented vehicles are cutting their warranty costs, those who make the equipment used by players aren't making much progress. Most of them spend about the same percentage of sales on warranty costs now as they did a decade ago.

Consumer Electronics Warranty Report: The traditional radio and TV makers are gone, and even laptops are giving way to smartphones. So it's no surprise to see the bulk of the industry's warranty expenses shift from Hi-Fi to Wi-Fi. But that expansion also drags in lots of business-to-business sales as well as heavily-exported product lines into the analysis.

New Homes & Building Materials Warranty Report: As sales recover, warranty expense rates are getting back to normal for the builders. But some of their suppliers, such as the makers of electrical and plumbing fixtures, are now enjoying the results of a decade of warranty cost-cutting.

The End of Warranty Cost-Cutting? For ten straight years, manufacturers steadily reduced their warranty expense rates from over 1.8% of their sales revenue to under 1.3%. But in the eleventh year, the declines stopped coming. Could it be that there's no more left to cut? And have manufacturers instead begun to spend more on the customer experience?

m-ize Transforms the Warranty Experience: For years, cutting costs has been the main focus of warranty departments. As the economy turns around, companies are now changing the focus of their warranty spending onto improving the customer experience. Warranty can drive sales by providing a better service experience to increase customer satisfaction, loyalty, and repeat purchases.

New Home Warranty Report: Sales are rising and home prices are increasing, but warranty costs are remaining the same. So the cost of new home warranties as both a percentage of sales and on a per-home basis are declining, in some cases to record low levels. Is this the beginning of a long-awaited recovery in the new home industry?

January 30, 2014

Computer Warranty Report: Traditional laptop and hard drive sales are declining, while smartphone and solid state storage sales soar. However, the change in product mix is raising warranty costs for some manufacturers such as Apple.

January 23, 2014

Appliance Service Contract
Market Shares: Though the market has remained relatively flat for years, market shares are changing as online sales are gaining and new players are emerging. Still, six underwriters control 90% of the market share.

October 10, 2013

Warranty Cost Reduction: Billions of dollars have been saved in the past decade as American manufacturers find ways to reduce their warranty expenses. Now we're naming names and showing the decline in charts that measure warranty expenses as a percentage of product sales.

Farm & Lawn Equipment Warranties: Six months after the peak in sales comes the annual peak in warranty expenses. And while some companies take a pay-as-you-go approach, others have mastered the annual cycle to such an extent that their accrual rates hardly budge from one season to the next.

New Home Warranties: Sales are rising and so are some warranty expenses. Builders and their suppliers, slammed by the recession, are getting back to normal. But who is figuring out their accruals per home and why are they doing it so badly?

Automotive Warranty Report: Automotive manufacturers are cutting their warranty costs to the lowest levels of the decade. Sales are recovering from the depths of the recession but warranty expense rates are remaining low. However, some of the suppliers are paying more as the OEMs get better at seeking reimbursements.

Dell's Extended Warranties: Though its hardware sales have flattened, the importance of Dell's extended warranty program continues to rise. While a few years ago it was twice as large as the product warranty operation, now it's four times larger. And it accounts for a rising percentage of the company's total revenue.

January 24, 2013

Apple's Extended Warranties: Every once in a while, someone sues Apple over its sales of extended warranties. But they never quantify the amount of money involved. Turns out, it's huge, based on some assumptions we made using figures from the company's own annual reports.

January 17, 2013

Most Improved Warranty Metrics, Part 1: While many companies manage to reduce the percentage of revenue they spend on warranty, some do it better than others. Rising sales helps. So does building a better product. And then some companies are merely returning to normal after ending a "warranty excursion."

October 11, 2012

Homebuilding Warranty Metrics: The builders of single-family homes were always good at shifting warranty expenses to their suppliers and subcontractors. And though their warranty expenses are down considerably, that has more to do with slow sales than with anything else.

October 4, 2012

Apple's Warranty Data: Warranty expenses began a swift climb at the end of 2009. But so did product sales, as the Mac and iPod gave way to the iPhone and iPad. And so, the share of total revenue spent on warranty didn't soar.

September 6, 2012

Average Warranty Costs per Industry: One can get a good idea of the industries where warranty is most important by looking at both the amount they pay and the percentage of sales that those payments represent. And the data suggests that automotive, computers and appliances are at the top of the list.

Fixtures, Furniture & Building Material Warranties: Though few of the companies in these segments are reducing their warranty expenses, some are actually seeing sales increases. In other words, some of the suppliers are seeing the beginning of a turnaround before the builders. How can that be?

New Home Warranties: The new home industry is like the car industry without a bailout: stuck at the bottom with no improvement. Warranty expenses continue to contract, but so does sales revenue. And some companies seem to be artificially managing their accrual levels.

Semiconductor Warranties: The companies that make the equipment that makes the semiconductors pay for more than half of the industry's warranty costs, even though their sales are less than a quarter of the total. But they've also done the most to cut their costs since 2003.

Computer Warranties: While the computer OEMs still pay most of the claims, they've been very successful at cutting the percentage of sales they spend on warranty. Meanwhile, suppliers such as disk drive makers have also streamlined their warranty outlays, but the peripheral makers haven't been so lucky and are watching costs rise as a percentage of sales.

Automotive Warranty Report: While suppliers seem to have gotten a reprieve from escalating pressure to pay a greater share of warranty costs, OEMs are enjoying fast sales growth and a return to old levels. Meanwhile, Ford has decided to begin reporting warranty and recall costs together.

Aerospace Warranties: The makers of Boeings, Cessnas and Gulfstreams haven't made much improvement in the past five years. But their suppliers continue to boost revenue, cut costs, and reduce warranty expenses as a percentage of sales. And that divergence got worse as 2011 ended.

Ninth Annual Warranty Report,
Totals & Averages: Warranty expenses rose in 2011, as the recovery continued to take hold. But sales grew a bit faster, and the percentage of revenue used to pay for warranty work fell to record low levels.

Consumer Electronics Warranties: Most of the best-known brands are imports. Most of the domestic brands are made by computer, appliance or telecom companies. Most of the emphasis is on sales of service contracts. So how can we analyze just the product warranty expenses of U.S.-based consumer electronics manufacturers?

January 26, 2012

New Home & RV Warranties: When sales were falling, builders cut their warranty accruals. But, worried by claims payments that didn't fall as fast, they didn't cut accruals enough. So now some have built up excess levels of warranty reserves that may be in the multiple millions of dollars for at least 10 homebuilders.

January 5, 2012

Mid-Year Warranty Report: The good news continues into the first half of 2011, with massive warranty cost reductions extending their streak into a ninth straight year. With sales finally getting back to normal, product reliability has never been better, and repair costs have never been lower than they are now.

October 6, 2011

Automotive Warranty Report: As vehicle makers get back to normal and sales rebound, one thing that's not bouncing back is their warranty expense. Key warranty metrics continue to decline, including claims as a percentage of revenue. And once again, the warranty reserve fund balances of the top vehicle makers and their suppliers are growing.

September 22, 2011

New Home Warranty Report: New home sales continue to fall and so do warranty costs. As homebuilders wonder if this is the bottom of the economic cycle, we wonder whether they may be keeping more warranty reserves on hand than they need.

September 8, 2011

RV, Boat & ATV Warranties: All that's left now are the survivors, after a big drop in sales proved fatal to some of their peers. Looking back, it's revealing how some of those survivors handled their warranty expense accounts through the recession.

Fixtures, Furniture & Building
Material Warranty Report: Sales have fallen but warranty costs aren't falling as fast. Still, it's not as bad as things in the new home industry, because suppliers can fall back on existing home renovations.

New Home Warranty Report: Though sales keep falling, claims are rising after several years of declines, and the accrual rates are holding steady. So is the worst over? Or are there homebuilders out there with bigger problems ahead of them?

Disk Drive & Semiconductor Report: Warranty costs are falling for most of the high tech component makers, both in dollars spent and as a percent of sales. And unlike in the auto industry, the computer OEMs are not yet as accomplished at pushing their warranty costs back onto their parts suppliers.

Computer Warranty Report: After years of cost cutting, warranty expenses remained low last year and look to stay there this year, even as sales continue to rebound. Apple, meanwhile, is beginning to feel the effects of the increased warranty cost that comes in small packages.

Eighth Annual Warranty Report,
Totals & Averages: When sales fell, so did warranty costs. But even though sales are rising again, warranty costs are remaining low as a percent of sales. That reflects a change in reliability, and caps a multi-year success story resulting from the increased attention paid to warranties.

The Abt Experience: Not content to merely collect a sales commission and be done with it, Abt Electronics keeps tight local control over its extended warranties and service organization from a single location. And customer loyalty? We're talking customer love.

February 17, 2011

The First Service Contract: A GE appliance dealer sold it to a customer in Chicago nearly 77 years ago, along with a refrigerator that turned out to be highly reliable. Yet the same sales drivers used back then -- peace of mind, repair costs and technological worries -- still work today.

February 3, 2011

Appliance Service Contracts: While hard data is difficult to find, one retailer discloses lots of details about extended warranty sales in its financial statements. But as detailed as these metrics are, they may not apply to other less forthcoming retailers.

January 6, 2011

Telecom Equipment Warranties: Though the totals are down because of all the industry players that have headed for the exits, those who remain are also cutting their warranty expenses. And claims have never been lower as a percentage of sales.

December 23, 2010

Medical & Scientific Equipment Warranties: Though warranty costs have remained within a tight range for eight years, there's a definite seasonal pattern to the data that's tied into the school calendar. And though these equipment makers typically spend a small percentage of sales on warranty costs, some products have much higher averages.

December 16, 2010

Making Holiday Shoppers Happy with Extended Service Contracts: How to increase retailer extended warranty attachment rates in the midst of a holiday price war? With the 2010 holiday gift-giving season well under way, here are eight strategies to help retailers increase extended warranty sales.

December 9, 2010

Automotive Supplier Warranties: While costs are down, so are sales. And while many suppliers are reporting higher sales in 2010, the proportion between their warranty costs and sales is higher than ever. And that's the unfortunate result of an increased effort by vehicle makers to push more of their warranty costs back onto their suppliers.

December 2, 2010

Automotive OEM Warranties: As sales volumes recover, warranty costs are falling to unbelievably low levels. That's partly a side effect of the dismal truth that there are fewer two- and three-year-old vehicles in use. But it's also proof that those newer vehicles are built better than before and will need less warranty work over time.

November 18, 2010

Construction Equipment
Warranties: While sales fell in 2008, warranty claims continued to rise well into 2009. So some of the top construction equipment makers saw their claims rates reach all-time highs last year. In the first half of 2010, however, things seem to be getting back to normal.

October 21, 2010

New Home Builders & RV Makers: Even among the survivors of the Great Recession, warranty costs are now rising to alarming levels. And for some builders, home sales are still falling year-over-year. The result is a state of affairs where warranty work is financed from a shrinking pool of reserves.

October 14, 2010

HVAC & Appliance Warranties: Both claims and accruals have taken a nosedive this year. But that's good news if it's the result of increased quality and reduced cost, rather than merely a symptom of slowing sales. The problem is, it's hard for external observers to tell the difference.

October 7, 2010

Data Storage Warranties: Sales are once again rising and warranty costs are falling or at least remaining under control, despite longer warranty durations. But while some companies are cutting their warranty costs for real, at least one is merely changing the way it reports the numbers.

September 23, 2010

GMAC Service Contracts: While the huge downturn in GM's auto sales hurt GMAC's service contracts, what forced the finance company to seek a TARP bailout was a really bad bet on home mortgages. Now the government-owned company has become a bank and is pursuing non-GM dealerships.

Vehicle Shopper Survey: Buyers in 2010 will take more time, do more research, and ask more questions. But these "tire kickers" may also be the best prospects for sales of add-ons such as extended warranties and other vehicle protection services, according to a survey being released this week at the WCM Conference.

Expiring Warranty Companies: With Eagle Warranty closing its doors and US Fidelis halting its sales, the era of fast talk and easy money in vehicle service contract sales may be coming to an end. But they and others have left a giant mess that various attorneys general are only beginning to clean up.

January 7, 2010

Home Warranty Market Share: While American Home Shield continues to dominate, electrical and water utilities are shaking things up with the growth of their wire and pipe protection services. And despite a continuing multi-year dip in home sales, the home warranty industry set a record this year with $1.5 billion in premiums paid by consumers.

December 22, 2009

Home Warranty Association: Why are at least 90% of existing home sales in California covered by a home warranty? A mix of court rulings, government regulations, and industry response seems to have reassured home buyers that home warranty companies are both willing and able to pay claims. And thanks to a statewide educational effort, the realtors are able to explain how it all works to their clients.

November 12, 2009

Telecom Equipment Warranties: Though industry sales are down in general, a handful of telecommunications, data networking and broadcast equipment manufacturers have managed to reduce their warranty costs and increase their sales at the same time. But as dramatic as some of the recent cost reductions are, the companies rarely mention either the cause of the initial problem or how they solved it.

October 15, 2009

Aerospace Industry Warranties: In an industry that puts a premium on safety and reliability, warranty costs rarely stray far from the baseline. And while many aviation companies cope with the double whammy of rising warranty costs and declining sales, some such as Boeing and Gulfstream are actually seeing sales rise and claims fall.

October 1, 2009

New Home Warranties: One CEO recently said the worst of this cycle may be behind us. In terms of sales decreases and price declines, maybe so. But in terms of warranty costs, the worst is right now, as builders have less cash to pay for warranty work on units they sold at the end of the boom years. And then there's the question of how costly the defective Chinese drywall will turn out to be to replace.

September 24, 2009

Computer Industry Warranties: For most of the major players, sales declines caused relative warranty costs to increase. Turmoil in other industries caused a major PC maker to become the biggest warranty provider in the U.S. And for the lucky few, sales rose and warranty costs fell, despite a tough market full of customers still reluctant to spend.

September 17, 2009

Automotive Warranties: With GM now government-owned and several mobile home makers trapped in bankruptcy, industry-wide warranty statistics are losing their meaning. And thanks to the distortions caused by massive sales declines this year, claims rates have also lost much of their relevance during this recession. But among at least the well-run warranty providers, accrual rates have remained proportional to sales rates and quality levels.

September 10, 2009

Top 100 Warranty Providers at Midyear: Was that the sound of the bottom of the recession? If so, financial data from the first half of 2009 provides a detailed record of how warranty providers reacted to a collapse in sales and a jump in claims. Though some of the largest warranty providers didn't make it, those that did are enjoying the benefits of recent claims processing automation projects and other cost-cutting efforts.

September 3, 2009

Lifetime Warranties: Companies are free to define a lifetime any way they wish, but they have to be clear about their rules and their exclusions. Some issue the warranty to just the first owner of the product. Others qualify it with words such as reasonable or useful. And some high-tech companies spell out a policy under which the warranty's lifetime will end after sales cease and spare parts run out.

August 13, 2009

Used Auto Warranties: Signs of life are beginning to appear in the used auto industry as partnerships are formed and annual sales increases are claimed. One of the latest deals is struck between the makers of electronic contract and tax form software and a veteran administrator of service contracts sold by used car dealers.

Worldwide Auto Warranties, Part One: Why do Japanese automakers and heavy equipment manufacturers seem to have such low warranty costs? Though sales are down since last year, warranty costs remain under control, according to annual reports filed recently by Toyota, Honda, Komatsu and others.

Auto Part Supplier Warranties: Claims are up a bit but sales are down a lot. And while most suppliers have reduced accruals proportionally, at least one seems to have taken an accrual holiday.

RV Extended Warranties: As sales plummet, the nameplates are dropping like flies. But the dealers have to make a living, and they've found that extended warranties -- sold at a discount or practically given away -- are a great way to induce skittish buyers to drop a quarter million dollars or more on an otherwise as-is purchase.

OEM Extended Warranties: Working with a manufacturer to sell service contracts is a little different from working with a retailer. The OEMs need more help with sales and marketing, and they want more failure data analysis to help them with product quality and parts planning. They'll also need just as much help as the retailers with risk management, compliance, and regulatory issues.

Annual Warranty Totals & Averages: While claims were up slightly in 2008, both warranty reserves and accruals actually plunged last year. And as sales fall, the percentage of product revenue spent on claims has risen. With no less than 21 charts, we detail the industry totals and averages for the past six years.

Homebuilders' Warranty Accruals: Rather than looking at warranty costs as a percentage of sales, would it be valid to calculate warranty costs per home? Using such a metric makes some homebuilders look very precise and consistent, while others look like they're just guessing how much to accrue per home.

Computer Warranty Trends: While other industries are seeing claim rates rise and accrual rates fall, warranty providers in the computer industry are seeing claims rise slightly and accruals rise a lot. And it's not so easy to blame those changes on sales declines, or to link them with quality increases.

Warranty Work: Sometimes you don't know the value of something until it's gone. Automakers measured the value of warranties by their absence. And as retail sales slow and job losses deepen, warranty professionals may appreciate hearing that recruiters are back at work.

January 8, 2009

Warranty Trends in 2008: With the filing of the last few financial reports of this cycle, it's time to look at warranty costs by industry. The big story in 2008 is how falling sales have made warranty claims less affordable for some companies. Warranty reserves peaked at the end of 2007, but claims are still rising. And for hard-hit sectors such as autos and homebuilding, the worst may still be ahead.

December 18, 2008

Warranty Cost Cutting: The warranty reserve balance rises and falls, along with claims and accruals, in reaction to changes in sales volumes and product quality. But merely measuring the balance doesn't provide as much insight as does using it to measure a company's capacity to pay claims.

November 26, 2008

Warranty Cost Cutting: Among the top 100 warranty providers, more than half have reduced the percentage of sales they allocate to warranty costs in the past year. Some have cut their accrual rates by a third, a half, or even more. And many have also seen their claims rates fall, suggesting not only cost cutting but also quality improvements.

November 20, 2008

Medical Equipment Warranties: While claims are increasing, sales are rising a little faster in the medical and scientific equipment industries. And at least eight companies have cut their warranty expenses by big percentages over the past five years.

October 2, 2008

Furniture & Appliance Warranties: At the half-year mark, warranty costs are creeping up as sales slowly decline for some well-known brands. But others have seen sales rise and warranty costs fall.

September 25, 2008

Top 100 Warranty Providers: Compared to a year ago, much has changed in terms of warranty claims, accruals, and reserves. Key ratios suggest that some companies are enjoying vastly reduced repair costs thanks to quality gains. However, for the largest manufacturers, the percentage of sales they spend on warranty hasn't changed much.

September 5, 2008

Warranty Cost per Vehicle: If one has a figure for warranty accruals and for annual sales, one can quickly calculate an estimate of what a given automaker expects to spend on warranty claims over the life of its vehicles. And better yet, all the complexities of warranty durations, local currencies, labor and parts cost are built into the estimate.

Automotive Warranties: In terms of warranty accruals, vehicle makers are setting aside less funds in 2008 than they did a year ago, while their suppliers are setting aside more. But before one concludes that supplier recovery efforts are the primary reason, let's allow some time for recent litigation and asset sales to be fully reflected in the numbers.

RV & New Home Warranties: Sales are declining so claims rates are rising. But a few homebuilders have radically cut the amount they set aside per unit sold, raising suspicions that they're intentionally estimating low. Meanwhile, homes on wheels continue to show higher warranty costs.

Green Warranties, Part Four: Solar cell manufacturers betray their youth and inexperience when it comes to warranty accounting. Very long warranties, new technology and rapidly increasing sales don't make their jobs any easier.

Five-Year Warranty Trends, Part Four: Warranty costs as a percentage of sales have remained rather stable since 2003. But while some industries are always below the overall average, others are always above it. And that depends not only on the product being made but also on the maker's spot in the supply chain.

Circuit City's Extended Warranties: Are the financial losses and sales declines self-inflicted? Or is this the bleeding edge of an industry downturn that will eventually strip other retailers of their profitability? Circuit City blames both.

January 16, 2008

Warranty Management: Warranty management for manufacturing and sales organizations is becoming an intense focus area. Warranty spending by US-based companies surpasses the Gross Domestic Product of some nations. But warranty is an avoidable cost, if managed efficiently and judiciously. As warranty also involves customers directly, the larger imperative of organizational image is at risk. A prelude to warranty management is information stability, consistency and transparency.

The Chief Information Officer plays a pivotal role to iron out the initial impediments before laying out a smooth track for warranty management in any enterprise. This article brings out the different sources of warranty data, a collaboration model for warranty data, the business dynamics of multiple stakeholders with respect to warranty management and displays ways to assess and improve warranty information maturity.

November 14, 2007

Warranty Benchmarking Survey: Though the sample size was small, the results were significant. And this is just the initial round of APQC's planned expansion into the benchmarking of warranty repairs and other after-sales services.

October 16, 2007

New Home & Appliance Warranties: At the midpoint of 2007, sales are falling faster than claims can be reduced, driving claims rate percentages upwards for many companies in the building trades. But unlike in the automotive or computer industries, claims in this sector were always rather evenly distributed among new home builders and their suppliers.

September 25, 2007

New Home Warranties: While sales are declining, warranty accruals are declining even faster. Is it because of warranty cost cutting? Could it be better quality construction? Or are they simply putting less aside and hoping that nobody notices? Also, a letter to the editor about compliance with state laws on service contracts.

Product Warranty Claims, 2003-2006: Signs are emerging that suggest a peak in warranty spending by American manufacturers. Is it better management? Shorter warranties? Or could it be nothing more than sales rising faster than costs? With four years of data to examine, there's evidence for each scenario.

Warranty Spending in 2006: With the total over $28 billion and climbing, warranty claims reported last year by US-based manufacturers have never been higher. But while some companies pay out more of their sales in warranty claims, others have cut some key ratios significantly.

Warranty Reserve Levels: Most large companies seem to pick a size and stick to it, even as sales and claims vary. Whether measured in dollars or as a multiple of claims paid per month, the size of most of the largest warranty reserves has changed very slowly over the past four years.

January 30, 2007

Service After Sales: Getting the biggest bang for your buck in
after-sales solutions through benchmarking.

December 5, 2006

Top 50 Warranty Providers: While most large manufacturers saw warranty claims rise in 2005, most also saw sales gains that helped relieve the pain. Even GM and Ford saw only modest upticks in the percentage of sales they pay in claims. And some such as Boeing saw claims plummet.

Manufacturer's Extended Warranties: Although retailers dominate the business, a handful of manufacturers do very well for themselves in the extended warranty business. Now a major bank's insurance unit wants to help more of them to launch service plan sales efforts.

February 14, 2006

Product Warranty Trends: 2005 is shaping up to be a $27 billion year for the warranty industry, though claims still represent only 1.7% of sales. More than a dozen companies have cut their claims rates. Some manufacturers, however, have seen their claims rates soar into the danger zone.

January 10, 2006

Longer Warranties: Sometimes they boost sales and other times they just boost costs. Meanwhile, sometimes shortened warranties hurt a brand's image while other times the changes pass unnoticed. Why the difference?

October 18, 2005

Top 50 Warranty Providers: While 20 saw declines in the percentage of revenue spent on warranty claims, all but 12 paid out more claims in dollars during the first half of 2005. Rising product sales made the difference.

August 30, 2005

Automotive Warranty: The Big Three feel the bite of increased warranty costs in the first quarter just as sales begin to fall. But how can companies be compared over time if their accounting standards and even their currencies are different?

Warranty by Industry Sector: While claims grew by 4.9% to $25.1 billion in 2004, warranty's slice of revenue actually shrank a bit as sales grew faster. In some industry sectors, both dollars and percentages actually fell, but computer and automotive OEMs still process the vast majority of all warranty claims.

Top 50 Warranty Providers: Manufacturers spent more than $25 billion last year on warranty claims, but sales rose a bit faster, so claims as a percentage of revenue fell slightly. Most of the top 50, however, saw their claims rates fall more.

Warranty Analysis Software: Skeptical buyers and long sales cycles can be overcome with relevant demos using a customer's own data.

January 25, 2005

Home Warranty Claims & Accruals: Homebuilding, heating and cooling each have their peak seasons. But do warranty claims for new homes and HVAC units also have a peak season? Recent data suggests that claims actually peak later in the year, months after sales do.

August 31, 2004

Seagate's 5-yr. Warranties: Is it a bold marketing move that will increase sales? Or is five years a bit too long for a product in such a fast-changing industry?

Setting Warranty Policy for Products That Generate Annuity Streams: Most warranty-management analysis concerns warranty as cost, the effect of warranty on customer satisfaction, or the signaling impact of warranty on customers. This article describes a study where the focus was not on the product under warranty, but rather on the effect that warranty length might have on the sales of related peripherals and supplies. These sales generate annuity streams for the manufacturer as long as the product remains in operation. However, cost savings from a shorter warranty period must be weighed against potential lost profit from reduced annuity streams. A shorter warranty policy might cause products to drop out of active use sooner, and the cost savings from a shorter warranty policy therefore might be outweighed by the lost annuity profits.

Industry Segments: Year to year, each industry's overall share of warranty claims changes slowly, as do their individual claims rates as a percentage of sales. But because many companies operate in more than one industry, precise calculations are elusive.

Declining Warranty Claims: In both dollar amounts and as a percentage of product sales, warranty claims took a steep dive during the first quarter of 2004. Was it caused by cyclical factors? Was it due to rising sales? Or has there been a product quality improvement?

Warranty Claims & Accruals: In some industries, warranty claims and accrual rates move together in parallel. In others, they each seem to have a mind of their own. This week we take a look at nine months of warranty claims totals and the percentages of sales they represent in nine different industries.

December 15, 2003

Extended Warranties: The default of Warranty Gold Ltd. on the heels of the collapse of its Cayman Islands-based underwriter puts into question whether online sales of vehicle service contracts are worth the risk, and whether the risks were underpriced.

December 1, 2003

Warranties in the HVAC/R Industry: As temperatures climb, so does the need for air conditioner and refrigerator repairs. But even in the cold winter months, HVAC/R vendors spent an average of 1.9% of product sales to satisfy warranty claims, according to recently filed financial statements.

Chrysler's Transferable Warranties: Do They Boost Resale Values? Increase New Car Sales? Or Are They Just Confidence Builders?

February 3, 2003

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