Archived Copies of Warranty Week

December 2002 to Today

Nine-Month New Home Warranty Report: Claims, accruals, and reserves continue to see a pattern of steady growth, despite many economists' predictions of an impending recession. Accruals per home sold continue to increase, though inflation and rising home prices mean that the accrual rate per dollar of revenue has decreased.
January 19, 2023
Worldwide Heavy Equipment Warranty Report: Claims were down a bit in 2021, but accruals rose significantly, as did product revenue. The industry's average claims and accruals rates both fell in relation to total revenue, but the combined warranty reserve fund balances of the 56 companies we're tracking in this industry grew 11% to a record $10.81 billion.
January 12, 2023
Annual Truck, RV & Car Warranty Trends: Throughout the automotive industry, sales revenue was generally up from a terrible 2020, but warranty expenses were either down or did not rise as fast as sales. The result was a drop in claims as a percentage of sales for 10 of the 12 companies we're tracking in this week's newsletter.
March 17, 2022
Extended Warranty Revenue Trends: Because so many extended warranty programs are run by small private companies or by huge companies that don't break out their service contract revenue, it's almost impossible to size the business accurately. But four companies reveal just enough financial data to suggest that 2020 and 2021 have been really good years for the product protection industry.
November 11, 2021
Apple's Product Warranties & AppleCare: The world's largest extended warranty program got even larger last year, reaching an estimated $8.5 billion in revenue. At the same time, Apple's product warranty expenses continue to shrink, with claims falling to a nine-year low even as product revenue soars in the fiscal year that just ended.
November 4, 2021
Worldwide Heavy Equipment Warranty Report: Claims were up a bit last year but warranty accruals fell significantly, as did product revenue. As a result, the industry's claims rate was also up a bit while the average accrual rate fell. And the combined warranty reserve fund balances of the 52 companies we're tracking in this category grew five percent to a record $9.81 billion.
September 9, 2021
Japanese Automaker Warranty Expenses: Sales revenue fell and so did claims, but warranty accruals actually rose last year. Because of the pandemic, unit sales fell to their lowest level of the last ten years. But while claims are down, accruals are up, as Japanese manufacturers seemingly prepare for increased costs down the road.
August 5, 2021
Assurant Inc. During the Pandemic: With a major share of the insurance underwriting for both retail appliance, electronics, and mobile protection plans as well as for auto dealer's vehicle service contracts and ancillary plans, the company is a bellwether for a large portion of the extended warranty industry, both in the U.S. and worldwide. And some peculiar things happened to both its revenue and profit rates last year during the pandemic and the lockdowns that resulted.
June 17, 2021
Worldwide Auto Warranty Expenses: Now that most of the world's automakers publish their warranty expenses in their annual reports, it is possible to tally a global total for the industry. In 2019, claims were up but accruals and reserves were down, as were the number of vehicles sold and the product revenue they brought in worldwide.
September 10, 2020
European Auto Warranty Expenses: Among the seven largest auto manufacturers, VW spends the largest percentage of revenue on warranty. Daimler spends the most per vehicle, and had the biggest jump in warranty reserves. And both PSA and Renault continue to have the lowest warranty expense rates in Europe.
August 27, 2020
Seventeenth Annual Product Warranty Report: For a variety of reasons, claims and accruals continue to grow in the vehicle sector and shrink in the electronics sector. But sales have grown faster, so the overall share of manufacturing revenue going towards warranty expenses remains below 1.5%. Warranty reserves, meanwhile, came close to setting a new high water mark late in 2019, after years of declines.
April 16, 2020
Product Warranty Sectors: By dividing all warranty-issuing companies into three groups -- vehicles, buildings, and electronics -- we can look at trends over time in terms of claims, accruals, reserves, and the percentage of sales revenue spent on warranty expenses. And we can also see that those expense rates have recently taken an upturn for some of them after years of declines.
January 23, 2020
Top Chinese Automaker Warranty Expenses: Claims jumped but accruals fell. Automotive revenue rose but unit sales declined. The warranty metrics of the top Chinese OEMs are puzzling, and the amount of accruals they each set aside per vehicle sold is impossibly low. Something is just not right with these numbers.
August 1, 2019
Semiconductor Warranty Report: Companies that make the tools and equipment used to manufacture semiconductors and printed circuit boards spend more on claims, set aside more accruals, and shell out a larger chunk of their revenue on warranty expenses than do their customers who make the actual devices. But the companies that make the devices keep more warranty reserves on hand than do the companies that supply them with tools and equipment.
May 9, 2019
Sixteenth Annual Product Warranty Report: Warranty costs are rising but sales are rising faster, meaning that the percentage of revenue consumed by warranty expenses remains at the low end of a decade-long decline. But can expense rates go even lower, or are we at the bottom now? A look at the totals and averages in 2018.
March 21, 2019
ASC 606 Causes Warranty Accounting Changes: Though it's mainly about revenue recognition, ASC 606 also forces manufacturers and retailers to separate product warranty from extended warranty, and account for each differently. But to get there, the FASB confuses the issue with new terminology and vague concepts.
December 20, 2018
Worldwide Automobile Warranties: Manufacturers representing well over 90% of the world's car sales now reveal their warranty expenses in their financial statements. So we've fashioned estimates for the remainder to create some benchmarks for the industry's warranty expense rates: 2.6% of revenue and $577 per vehicle.
August 16, 2018
GE & UTC Service Contract Estimates: Their jet engine operations may generate billions a year in service contract revenue, as evidenced by the tens of billions of dollars in deferred revenue carried on their balance sheets. But without hard numbers to go by, we have to estimate the size of their protection programs.
August 2, 2018
Commercial Truck Service Contracts: At roughly one percent of revenue, commercial extended warranties for trucks represent more of a convenience for customers than a major additional source of profits for manufacturers. Still, we know they bring in more than a billion dollars a year just in the U.S., even though only a handful of truck manufacturers report the relevant metrics.
July 26, 2018
Homebuilding Warranty Report: Warranty expenses are rising but so are new home prices, keeping the average amount of money accrued industry-wide after each closing relatively steady, and allowing the accrual rate as a percentage of revenue to actually decline a bit. But many homebuilders continue to raise and reduce their warranty accruals rather impulsively, and sometimes skip them altogether.
June 28, 2018
Building Materials Warranty Report: Warranty costs are generally rising in recent years among the suppliers of building materials, fixtures, and furniture. The latter group has seen the most noticeable cost increase, though expense rates across the industry are still generally on the low side (below one percent of revenue).
June 14, 2018
Aerospace Warranty Report: Unlike the automotive industry, the manufacturers of commercial airplanes do not have higher warranty expenses than their suppliers, and do not spend a larger percentage of their sales revenue on warranty claims. But just like those land-based vehicle makers, airplane and helicopter manufacturers have been cutting their warranty costs for more than a decade.
April 26, 2018
Automotive OEM Warranty Report: The car manufacturers used to spend a greater share of their sales revenue on warranty work than the truck manufacturers did. But because of persistent cost-cutting, that is no longer the case. Last year, car manufacturers cut their expense rates to below-average levels, while the truck manufacturers were slightly above their long-term average at the end of 2017.
April 5, 2018
Commercial Service Contracts, Part 1: The importance of extended warranties sold to commercial customers is steadily increasing, as measured by the percentage of revenue they represent for manufacturers, and by the amount of business they represent for insurance companies. And in response, industry leaders have launched a new trade association for commercial service contracts.
December 7, 2017
The 80/20 Rule of Product Warranties: Almost 80% of all the warranty claims and accruals reported by U.S.-based companies come from only 20 companies. Upwards of 500 other manufacturers account for only 20% of the total. But the expenses of the largest warranty providers are also a higher share of their sales revenue.
November 16, 2017
Worldwide Aircraft Warranty Report: With warranty expenses that exceed a billion dollars annually, the manufacturers of airliners, business jets, and propeller planes are a major sector within the warranty industry. And over the past decade, they have learned how to reduce warranty costs while increasing revenue, as demonstrated by their declining claims and accrual rates.
July 20, 2017
New Home Warranty Report: With products such as single-family homes, it's possible to measure warranty accruals not only per dollar of revenue, but also per unit sold. And then it becomes clear which companies have mastered their warranty cost estimation process and which are still making it up as they go along.
June 8, 2017
Global Construction Equipment Warranties: Half the companies report warranty expense rates that range from 1.0% to 2.3%. The other half are either above or below that range, mainly because most of their revenue and therefore most of their warranty costs come from other industries. And though there's been a few anomalies over the past 13 years, most of these manufacturers report steady and consistent warranty expenses.
July 14, 2016
Semiconductor & PC Board Warranty Report: For most of the companies making microchips and printed circuit boards, sales are up and warranty expenses are down. But expenses have fallen far more dramatically for the suppliers of the chip manufacturing equipment, who used to spend a far higher share of their revenue on claims than their customers did.
May 12, 2016
Computer Industry Warranty Report: Though their warranties are usually shorter than those on cars and trucks, their expense rates are almost as high, as a percent of revenue. And despite their higher-than-average claims and accrual rates, many computer, disk drive, and printer manufacturers prefer to keep their warranty reserve cushions as slender as possible.
April 21, 2016
Warranty Workshops: In less than two weeks, a team of warranty and service contract experts are going to conduct six half-day workshops aimed at both basic and advanced practitioners of topics such as warranty metrics, analytics, legal issues, service delivery, cost-cutting, revenue-raising, and ultimately an improved customer experience.
March 3, 2016
Service Contract Insurance Stocks: While service contract underwriting is only a small part of the insurance industry, it's a large part of the revenue stream of a handful of insurance companies. Here are the stock price and dividend yields of eight of the largest from May 2008 until today.
December 3, 2015
Warranty Reserves & Foreign Exchange: The rising value of the U.S. dollar is impacting revenue, profits, and even warranty expenses. For U.S. companies, it's hurting exports. And for international companies in the U.S., it's helping to reduce the cost of imports and to increase the value of warranty reserves.
October 22, 2015
International Heavy Equipment Warranties: Compared to U.S. market leaders, the top Japanese and European makers of mining, construction and farm equipment have generally lower warranty expense rates. But that seems to have more to do with the way they divide their revenue into warranted and non-warranted sources than it does with the actual warranty expenses.
July 23, 2015
Materials Handling Equipment Warranty Report: Though it's difficult to figure out who's in and who's out of this industry, there's no doubt that they're reducing their warranty expense rates to the lowest percentage of sales revenue seen since at least 2003.
June 11, 2015
Building Materials Industry
Warranty Report: While some sectors have been able to reduce their warranty costs, others have seen them slowly rise. A few have seen costs rise as revenue falls, making warranty expenses even more painful to manage. But some have gotten their costs back under control after seeing them spike in recent years.
May 28, 2015
Semiconductor Industry Warranty Report: While the companies making semiconductors and printed circuit boards have kept their warranty expenses below one percent of revenue, the companies that make the machinery that actually manufactures the products pay much more. Even so, over the past decade the machinery makers have been much more successful at cutting their warranty expenses than their customers.
May 14, 2015
New Home Warranty Accruals: While the average homebuilder sets aside about one percent of revenue to cover warranty costs, the average new home is expected to cost around $2,500 over the life of its warranty. Luxury homes will cost more, but even some average-priced units have high warranty costs. It all depends on the builder.
December 18, 2014
Aerospace OEM & Supplier Warranties: Unlike the automotive business, aerospace manufacturers seem to divide warranty expenses equitably between OEMs and suppliers, both as a percentage of their revenue and as a percentage of the total cost.
August 28, 2014
Asian Manufacturers' Warranties: While most consumer electronics products have relatively low warranty expense rates, as a percentage of revenue, computers generate as much warranty cost as passenger cars and major appliances.
August 14, 2014
Medical & Scientific Equipment Warranties: While most of the companies in this industry have relatively low warranty expenses, those whose equipment involves either X-rays or lasers spend a much higher percentage of revenue on claims. Yet those are the companies that have done the most to cut their warranty costs over the past decade.
May 29, 2014
The End of Warranty Cost-Cutting? For ten straight years, manufacturers steadily reduced their warranty expense rates from over 1.8% of their sales revenue to under 1.3%. But in the eleventh year, the declines stopped coming. Could it be that there's no more left to cut? And have manufacturers instead begun to spend more on the customer experience?
March 20, 2014
Automotive Warranty Report: For the first nine months of 2013, claims are up a bit from 2012 levels while accruals are down. More importantly, the percentage of revenue spent on warranty work is down as well. That means manufacturers expect to see lower warranty costs in the future, as they make more reliable vehicles that cost less to repair.
January 9, 2014
PCMI's Extended Warranty Management System: Service contract administrators and underwriters need software that helps them manage both claims and revenue. And increasingly, they need multilingual and multiple-currency systems that can travel with them as they expand internationally.
September 5, 2013
Tenth Annual Warranty Report,
Totals & Averages: The automotive manufacturers are cutting their warranty expenses while the computer makers are seeing higher costs. But put them together, and they're paying the smallest percentage of their revenue ever for warranty work on their products.
March 21, 2013
Dell's Extended Warranties: Though its hardware sales have flattened, the importance of Dell's extended warranty program continues to rise. While a few years ago it was twice as large as the product warranty operation, now it's four times larger. And it accounts for a rising percentage of the company's total revenue.
January 24, 2013
Most Improved Warranty Metrics, Part 1: While many companies manage to reduce the percentage of revenue they spend on warranty, some do it better than others. Rising sales helps. So does building a better product. And then some companies are merely returning to normal after ending a "warranty excursion."
October 11, 2012
Apple's Warranty Data: Warranty expenses began a swift climb at the end of 2009. But so did product sales, as the Mac and iPod gave way to the iPhone and iPad. And so, the share of total revenue spent on warranty didn't soar.
September 6, 2012
New Home Warranties: The new home industry is like the car industry without a bailout: stuck at the bottom with no improvement. Warranty expenses continue to contract, but so does sales revenue. And some companies seem to be artificially managing their accrual levels.
May 10, 2012
Aerospace Warranties: The makers of Boeings, Cessnas and Gulfstreams haven't made much improvement in the past five years. But their suppliers continue to boost revenue, cut costs, and reduce warranty expenses as a percentage of sales. And that divergence got worse as 2011 ended.
March 29, 2012
Ninth Annual Warranty Report,
Totals & Averages: Warranty expenses rose in 2011, as the recovery continued to take hold. But sales grew a bit faster, and the percentage of revenue used to pay for warranty work fell to record low levels.
March 22, 2012
Automotive Warranty Report: As vehicle makers get back to normal and sales rebound, one thing that's not bouncing back is their warranty expense. Key warranty metrics continue to decline, including claims as a percentage of revenue. And once again, the warranty reserve fund balances of the top vehicle makers and their suppliers are growing.
September 22, 2011
Aerospace Warranty Report: While the airframe makers and their suppliers pay out roughly the same percentage of product revenue for warranty claims, they keep very different levels of reserves. The airframe makers keep a balance equal to four years of claims, while their suppliers keep half as much in their warranty reserve funds.
April 14, 2011
Vehicle Service Contract Administrators: As we conclude our VSC industry tour, we take a look at the financial strength ratings of the underwriters, the end user revenue of the administrators, and the myriad of links they have with each other, with auto dealers, and with the vehicle manufacturers.
September 9, 2010
Auto OEM Accruals per Vehicle: Measured as a percentage of revenue or as an amount of money set aside per vehicle sold, warranty accruals have declined dramatically for Ford and GM. Some warranty metrics even put Ford slightly ahead of Toyota, though Honda remains the low-cost champ.
July 8, 2010
Annual Warranty Totals & Averages: While claims were up slightly in 2008, both warranty reserves and accruals actually plunged last year. And as sales fall, the percentage of product revenue spent on claims has risen. With no less than 21 charts, we detail the industry totals and averages for the past six years.
May 7, 2009
Five-Year Warranty Trends, Part Two: While several of the biggest warranty spenders have compiled remarkably consistent results since 2003 in terms of the percentage of revenue they spend on warranty work, others have managed to reduce their costs considerably over time. And then there are the handful that saw costs rise by remarkably high amounts.
April 2, 2008
Fulcrum Analytics: New software tools give warranty and service contract providers new insights into cost, revenue, and profitability. But those who use them won't talk about them, to preserve the competitive advantage these analytical tools give them.
October 10, 2007
Warranty Reserves: Over time, both companies and industries make consistent choices regarding how much revenue to put aside to fund future warranty claims, reflecting the outlook of their forecasters.
May 9, 2006
Automotive Warranties: While GM and Ford spend the most on warranty, other types of vehicle manufacturers pay out a greater share of their total revenue on claims. And while most parts suppliers have relatively low claims rates, those in the aftermarket report some of the highest rates of all.
April 25, 2006
Automotive Warranties: As seen by its third quarter financial statements, Ford is catching up to GM, both in terms of revenue and warranty spending. Ford has now become only the second American manufacturer to ever pay out $1 billion or more in warranty claims per quarter. Meanwhile, other U.S.-based vehicle manufacturers have their own warranty ups and downs to report.
November 15, 2005
Computer Warranties: It's entirely possible that HP, Dell, and IBM are each now paying roughly the same percentage of their hardware revenue to satisfy warranty claims. A year ago, HP was paying much more, and Dell and IBM were paying less.
November 9, 2005
Extended Warranties: Now that Wal-Mart has finally jumped into the business, let's take a detailed look at how this seemingly minor source of revenue is in fact a major source of many retailers' profits.
November 1, 2005
Top 50 Warranty Providers: While 20 saw declines in the percentage of revenue spent on warranty claims, all but 12 paid out more claims in dollars during the first half of 2005. Rising product sales made the difference.
August 30, 2005
Warranty by Industry Sector: While claims grew by 4.9% to $25.1 billion in 2004, warranty's slice of revenue actually shrank a bit as sales grew faster. In some industry sectors, both dollars and percentages actually fell, but computer and automotive OEMs still process the vast majority of all warranty claims.
May 10, 2005
Top 50 Warranty Providers: Manufacturers spent more than $25 billion last year on warranty claims, but sales rose a bit faster, so claims as a percentage of revenue fell slightly. Most of the top 50, however, saw their claims rates fall more.
May 3, 2005
Extended Warranty Income: If comparing extended warranty to net income is misleading, then let's correct the record by comparing apples to apples: warranty claims paid to recognized revenue over the past two years.
November 9, 2004
Automotive Warranties: Ford and GM are not only the largest providers of automotive warranty. They're also paying a higher percentage of their revenue in claims than everyone but the makers of RVs and rider mowers.
April 13, 2004
Warranty Reserves: While the average manufacturer spends 1.9% of product revenue on warranty claims and keeps a little over a year's worth of funds in reserve, each industry is different. Computer manufacturers and automakers fund their warranty programs at different levels than telecom or aerospace manufacturers. But in any group, as with any trend, there's always the odd man out.
April 6, 2004
Jetliner Warranties: In the good old days, the airlines and aviation parts manufacturers already swamped by regulatory paperwork had little time for the additional bother of warranty claims. But in an era of falling revenue and rising costs, warranty has suddenly become very important to both operators and their suppliers.
March 2, 2004
Letter to the Editor: Reader raises an issue with the data for warranty reserves, claims, and accrual statistics published over the past five weeks, suggesting the use of just printer hardware revenue to compute a claims rate paints a misleading picture.
October 13, 2003
More Details on the Top U.S. Warranty Spenders: Readers ask for the warranty cost of the 40 largest, with 85% of total warranty spending, to be retabulated on the basis of warranted product revenue only.
June 23, 2003
HP Integrates the Compaq Product Line, and Unites its Warranty and Service Upgrade Options. But extended warranty revenue isn't what it could be, and buyers facing too many choices may instead be choosing to do nothing.
May 19, 2003
Dell Cuts Warranty Cost,
Raises Warranty Revenue: Doing both at the same time is possible with
a shift towards extended warranty options.
May 12, 2003