Archived Copies of Warranty Week

December 2002 to Today

Extended Warranty Revenue Trends: Because so many extended warranty programs are run by small private companies or by huge companies that don't break out their service contract revenue, it's almost impossible to size the business accurately. But four companies reveal just enough financial data to suggest that 2020 and 2021 have been really good years for the product protection industry.
November 11, 2021
Detroit Auto Warranty Update: It was supposed to be a down year, with car sales down and warranty expenses down also. The first part came true, and warranty work was way down last spring, but the latest financial data from the top U.S.-based automakers has warranty costs soaring late last year.
February 18, 2021
Warranty Early Reporters: Because some companies end their fiscal years months before December 31, they also report their warranty expenses a bit sooner than most. So we've collected warranty expense data from 18 early reporters in 10 industries, representing about a third of the U.S. total.
February 4, 2021
Truck, RV & Car Warranty Snapshots: The pandemic lockdowns hit the consumer vehicle makers hardest, and the farm equipment makers the least, as one would expect when commuting to the office is forbidden and food becomes an essential business. The good news is that the downturn may have hit bottom in the second quarter, with third-quarter data pointing towards a V-shaped recovery, as both sales and warranty accruals rise proportionally for many companies.
November 12, 2020
Worldwide Heavy Equipment Warranty Report: Though the warranty expenses of the manufacturers rise and fall with the ebb and flow of construction and mining activity, many of the warranty managers have done a good job keeping expensed proportional to sales. Still, there are a few surprises in the worldwide data we've compiled.
October 1, 2020
First Quarter Homebuilder Warranty Report: Those who expected a free-fall because of the lockdowns are likely to be pleasantly surprised how non-dire the data looks so far in early 2020. Then again, reports from the second quarter, which ends next week, are expected to show more extensive damage, in spite of all the partial reopenings.
June 25, 2020
Medical & Scientific Equipment Warranty Report: The amount of warranty expense reported by these manufacturers has never been lower, but their expense rates have been slowly rising for the past few years after more than a decade of cost reductions. Even though it's last year's data, the importance of low failure rates has never been higher.
May 7, 2020
Extended Protection Plans: Change what you think is working. A truly effective extended protection plan program should harness predictive analytics. Failing to optimize extended protection plans could mean leaving money and valuable data on the table.
April 2, 2020
Warranty Expense Inflation: Prices rise and so does the cost of warranty. Over the past 17 years, prices in dollars have risen almost 40%. If we were to adjust warranty expenses for inflation, it makes the most recent claims and reserve data look a bit worse.
January 30, 2020
U.S. Commercial Vehicle Makers: The warranty expense data in their latest financial reports suggest that the top U.S.-based truck, bus, construction equipment, and agricultural vehicle makers are doing just fine, with relatively stable amounts of claims and accruals, after several reported noticeable expense spikes in previous years.
December 19, 2019
Apple & Tesla Warranty Accounting: The third quarter numbers are coming in fast and furious now, and some investors and stock analysts are treating the warranty expense data as a leading indicator of a company's financial health. But there are limits to how quickly some bad numbers can turn into a trend or a scandal.
November 7, 2019
Construction Equipment Warranties Worldwide: Unlike the automotive or civil aviation industry, a large chunk of the construction equipment industry worldwide does not report its warranty expenses. Still we did our best to fashion an industry estimate for their warranty expenses, relying on industry sales data to help plug the gaps.
October 24, 2019
Worldwide Aviation Warranty Expense Report: Warranty accruals were up last year, but warranty claims continued to fall. It's still too early for the cost of grounding of the 737 Max to show up in the data, but why are Boeing's warranty costs always much larger than Airbus? Meanwhile, Bombardier and Dassault saw significant spikes in their warranty expenses last year, while Gulfstream and Embraer saw slight declines.
October 10, 2019
Why Direct Marketing Is Still a Highly Effective Channel for Extended Warranty Marketing Campaigns: Karen Clymer, Group Director of Client Services at After, Inc., explains the concept of "multi-channel marketing" and provides six data-backed reasons why direct mail should be incorporated into an extended warranty marketing campaign.
September 19, 2019
Auto Supplier Warranty Report: The data for the first half of 2019 is not looking so good for the suppliers of automotive parts and systems. Claims hit a new record high and so did warranty reserves. The silver lining in this cloud, however, is that rising sales have reduced the pain and have kept expense rates close to their historical averages.
September 12, 2019
Worldwide Automotive Warranty Expenses: With reliable warranty expense data in hand from 24 of the world's largest carmakers, we have calculated some worldwide metrics: $46 billion in claims, $50 billion in accruals, $115 billion in reserves, 2.14% average claims rate, 2.53% average accrual rate, and $543 in accruals per unit sold.
August 22, 2019
Extended Protection Plans: While warranty data is the starting point, warranty analytics is what drives the business. Warranty analytics can be used to create an intelligent extended protection plan that identifies the types of failures, which customers are most impacted by them, and what the root cause might be. This, in turn, also helps determine the right level of coverage to meet the customer's risk profile.
March 14, 2019
Early Look at Year-End Warranty Data: The Hewlett-Packard family of companies has filed their annual reports, as have a few others such as Deere and Navistar. While companies whose fiscal years end in December are just beginning to publish their warranty expense reports this week, many others with different fiscal years have already released the data.
February 14, 2019
Nine-Month Warranty Expense Data: While vehicle and building trade warranty expenses continue more or less unchanged, high-tech electronic warranty spending is still falling. And a new accounting rule is forcing companies to separate break/fix warranties from sales returns, reducing some expense totals significantly.
December 13, 2018
Nine-Month Auto Warranty Report: Though the headlines warn of layoffs, neither the sales nor the warranty expense data of the industry suggest any sort of imminent slowdown. On the contrary, many truck, car, powertrain, and automotive parts manufacturers are cutting warranty costs while enjoying rising sales.
December 6, 2018
Auto Warranties & Quality Ratings: Few people would say that Chinese cars are the best in the world and that German cars are the worst. The quality and reliability studies certainly say otherwise. But the warranty data says Chinese companies spend the least and German companies pay the most. How to reconcile these contradictory data sets?
November 1, 2018
Text Analytics for Warranty Claim Comments: Warranty comment data contains a wealth of useful information that is often overlooked or underutilized. A pragmatic text analysis begins by carefully converting text data into a structured format. Once that's been achieved, various visualizations and analytical reporting can be used to supplement findings from other structured data sources.
July 12, 2018
Telecom Equipment Warranty Report: As the U.S.-based telephone equipment industry continues to decline and move offshore, the domestic industry's warranty expenses have fallen in step. The exception is Internet and data communications gear, which has come to dominate the entire industry over the past 15 years.
May 24, 2018
Managing Servicers and Dealers with Data: After, Inc. uses state of the art modeling techniques combined with industry know-how to help manufacturer's navigate the sometimes challenging relationship between manufacturers and TPAs with servicers and dealers. Implementing cost control changes with minimal friction is the goal.
March 1, 2018
New Home Warranty Expense Rates: Last time there was a recession, the warranty metrics of new home builders flashed danger signals more than a year before it officially started. Currently, there's nothing to worry about, by the looks of the latest industry data.
October 12, 2017
Worldwide Construction Equipment Warranties: With hard data covering almost three-quarters of the construction machinery sold worldwide, we manufactured an estimate of $2 billion for the entire industry's annual warranty costs. But we also found that sales are falling while warranty expense rates aren't changing much at all.
August 24, 2017
Telecom Equipment Warranty Report: Is most of the warranty cost reduction now behind them? Several parts of the industry, such as the Internet and data communications equipment makers, have seen their expense rates climb a bit in recent years. Others are letting their reserves run low, or cutting their accrual rates even as their claims payments increase.
May 5, 2016
Thirteenth Annual Product Warranty Report: As the latest charts clearly show, American manufacturers are spending less on warranty than they used to. But is it because of better products, less costly repairs, or fewer sales? Now that the 2015 warranty expense data collection is almost complete, it's time to figure out why claims and accruals are declining.
March 24, 2016
Big Data at WCM: Rather than a data warehouse, which is built to spec and then filled in an orderly fashion, WCM keynote speaker Richard Vermillion wants to fill a "data lake" with information and then figure out how it might be useful. For warranty and service contract industry professionals, this will allow new sources of data to help analysts predict what happens to products in the field, and how and why they fail.
March 10, 2016
Microsoft Complete & AmTrust: Rather than keeping it in-house as they added more hardware to their product line, the manufacturer partnered with an insurance company to launch a suite of protection plans globally. And as the insurance company learned to work at the same Internet speed as the manufacturer, it also learned to love completely new product categories for which there's no loss cost data to help them.
December 17, 2015
International Consumer Goods Warranties: One good reason that not much is ever written about the expense of covering consumer electronics with product warranties: costs generally aren't that high. Except for laptops and smartphones, the expense rates for most consumer electronic products are generally quite low. But there are some big gaps in the amount of warranty data that's available, outside of a handful of top industry brands.
July 30, 2015
Telecom Equipment Warranty Report: Some of the four very different segments of the telecom equipment industry are better at reducing their warranty costs than others. But the biggest trend over the last decade has been the contraction of the U.S.-based part of the industry, and the rise of European and Asian competitors in their place, except for the Internet/data and broadcasting/cable TV segments.
May 7, 2015
Computer Supplier Warranty Report: Data storage system manufacturers have been steadily reducing their warranty costs for more than a decade. But the cost reductions seem to have slowed down in recent years. Meanwhile, for peripheral manufacturers, warranty expense rates are now almost back to normal, following years of elevated costs.
April 23, 2015
Early Look at Annual Warranty Data: About half the big companies have now reported their year-end 2014 warranty expense data. And while little has changed for most of them, a few are now getting back to normal after seeing expense rates soar in 2013 and earlier last year.
February 19, 2015
Harnessing Big Data: As more "big data" sources become available, extended warranty administrators can expand from break/fix into highly customized offerings, preventative maintenance and product monitoring services. But first they will have to decide what data is both meaningful and reliable.
February 12, 2015
Data Storage Warranty Expenses: While the traditional hard drive makers have more predictable and stable warranty costs, the newer solid state and flash memory systems seem to have lower costs. However, their price per gigabyte of capacity is much higher.
December 11, 2014
Telecom Equipment Warranty Report: As the old guard making landline phone equipment declines, the makers of data communication equipment and smartphones are accounting for an increasing share of the industry's warranty expenses. Still, there's been an overall decline in both the expense totals and the expense rates.
May 22, 2014
Seagate's Data Rescue Service Contracts: Warranties and service contracts repair or replace the data storage hardware in computers and mobile phones. But they don't cover the data and files stored within them. But now, for a small fee, Seagate and its partners will provide a service contract for data recovery.
October 24, 2013
Telecom Equipment Warranties: With so many big companies off the list after acquisitions and bankruptcies, many of those still left are finding it hard to keep costs low. But a handful are making spectacular progress, according to the latest data.
April 25, 2013
Warranty Keynotes: The typical warranty manager is going to transform from a data processor into a data communicator, according to the predictions of the keynote speakers at next month's WCM Conference. They're going to become the eyes and ears of the corporation, advising other departments how their products are being used and what's causing them to break.
February 14, 2013
Most Improved Warranty Metrics, Part 3: While the short-term changes in warranty expense rates have a lot to do with the recession, the comparisons with 2003 and 2006 data have also identified numerous warranty cost-cutters.
November 1, 2012
Automotive Warranty Metrics: While the major OEMs have made great strides with their warranty cost reduction programs and with efforts to use warranty data to improve product reliability, their suppliers are struggling to get back to where they were before the recession hit.
September 13, 2012
Apple's Warranty Data: Warranty expenses began a swift climb at the end of 2009. But so did product sales, as the Mac and iPod gave way to the iPhone and iPad. And so, the share of total revenue spent on warranty didn't soar.
September 6, 2012
Homebuilding Warranties: The data has yet to take an upturn, but at least it's not getting worse. Still, during the depths of the recession some of the homebuilders made some curious decisions about how much warranty expense they expected per new home sold.
August 16, 2012
Average Warranty Costs per Industry: One can get a good idea of the industries where warranty is most important by looking at both the amount they pay and the percentage of sales that those payments represent. And the data suggests that automotive, computers and appliances are at the top of the list.
May 31, 2012
Telecom Equipment Warranties: The data network gear makers are cutting warranty costs and so are the broadcast companies. But the traditional telephone equipment makers aren't, and some of the satellite and microwave companies are actually seeing their warranty costs rise.
April 19, 2012
Computer Warranty Report: The bigger the box, the smaller the warranty expense. And when phones get smart, and when computers get small enough to fit into pockets, warranty costs seem to grow proportionally. That's what the industry's warranty claims and accrual data, gathered over the past 8-½ years, seems to suggest.
September 29, 2011
Warranty Reserves vs. Accruals, Part Two: A handful of computer, electronics and data networking companies have gotten very good at controlling their warranty funds, both in terms of how much they set aside and how much they keep on hand. Others just take their best guess and hope it all turns out well.
June 23, 2011
Warranty Reserves vs. Accruals, Part One: With 32 quarters of data, it's becoming easier to see which companies carefully calibrate their warranty budgets and which make it up as they go along. Here are the "scores" for the top three in each of six industries.
June 16, 2011
The ServiceBench Legacy: In the household appliance industry, it's more or less assumed that warranty and service contract claims data will cross the ServiceBench network. In most other industries, each manufacturer and third party administrator has its own network, and its own claims submission format.
January 13, 2011
Appliance Service Contracts: While hard data is difficult to find, one retailer discloses lots of details about extended warranty sales in its financial statements. But as detailed as these metrics are, they may not apply to other less forthcoming retailers.
January 6, 2011
Medical & Scientific Equipment Warranties: Though warranty costs have remained within a tight range for eight years, there's a definite seasonal pattern to the data that's tied into the school calendar. And though these equipment makers typically spend a small percentage of sales on warranty costs, some products have much higher averages.
December 16, 2010
Data Storage Warranties: Sales are once again rising and warranty costs are falling or at least remaining under control, despite longer warranty durations. But while some companies are cutting their warranty costs for real, at least one is merely changing the way it reports the numbers.
September 23, 2010
Warranty Accruals per Vehicle: Multiple readers said something wasn't quite right with the warranty data in last week's newsletter. So this week we're diving into the deep end, probing to see if it's possible for both accruals and prices to fall as fast as the math says they are.
July 15, 2010
Warranty Search Application: Endeca Technologies is promoting a new approach to warranty analytics that allows users to take unscripted journeys through their claims data, asking questions they hadn't anticipated and looking for patterns and anomalies they didn't know were there.
March 25, 2010
Warranty Fraud Detection: SAS says send us your claims data and we'll show you the fraud. If upwards of 10% to 15% of claims are in some way suspect, such a system could pay for itself in just a few months. Does it sound too good to be true? GE Appliances was the first customer.
February 25, 2010
Telecom Equipment Warranties: Though industry sales are down in general, a handful of telecommunications, data networking and broadcast equipment manufacturers have managed to reduce their warranty costs and increase their sales at the same time. But as dramatic as some of the recent cost reductions are, the companies rarely mention either the cause of the initial problem or how they solved it.
October 15, 2009
Top 100 Warranty Providers at Midyear: Was that the sound of the bottom of the recession? If so, financial data from the first half of 2009 provides a detailed record of how warranty providers reacted to a collapse in sales and a jump in claims. Though some of the largest warranty providers didn't make it, those that did are enjoying the benefits of recent claims processing automation projects and other cost-cutting efforts.
September 3, 2009
Warranty in Financial Statements: Because warranty disclosures began appearing in annual reports less than seven years ago, it takes a bit of skill to hunt down the right data and turn it into meaningful percentages and ratios. So until the procedures are old enough to make it into the accounting textbooks, here's a step-by-step guide to how it's done, using one company's most recent disclosures as an example.
July 30, 2009
Worldwide Auto Warranties, Part Two: It turns out that Volkswagen, BMW, and Fiat do disclose their warranty data, if one knows where to look and what to look for. And thanks to the help of a reader who's fluent in five languages, we now have hard numbers for the warranty costs of more than half the world's vehicles.
July 23, 2009
OEM Extended Warranties: Working with a manufacturer to sell service contracts is a little different from working with a retailer. The OEMs need more help with sales and marketing, and they want more failure data analysis to help them with product quality and parts planning. They'll also need just as much help as the retailers with risk management, compliance, and regulatory issues.
May 28, 2009
Warranty Improvements: Clever companies are now looking beyond warranty, wondering what else they can do with their data to improve quality and service and further reduce costs. At the WCM Conference in a few weeks, several will report on the status of these efforts.
February 27, 2009
Warranty Optimization Workshops: Warranty data analysis can help you understand where you've been and where you're going. But can it also help you choose the right way to get there? At pre-conference workshops next month, two leading warranty optimization companies plan to show how both product warranty and service contract programs can benefit from the careful use of analytics.
February 12, 2009
Warranty Workshops: What's the probability that two Russian physicists with degrees from the same university would deliver back-to-back workshops on new statistical approaches to warranty data? On March 10, that's exactly what's on the agenda for the WCM Conference's opening day.
February 5, 2009
Early Warranty Data: While only a few dozen of the hundreds of warranty reporting manufacturers have filed their year end 2008 financial reports so far, very few of these early filings reflect the turmoil one would expect, given the gloom of recent headlines. Are these early filers the exceptions? Or are things really not as bad as they seem?
January 29, 2009
Warranty Research Report: There are only a few more days to download free copies of the latest report from the Aberdeen Group. Using survey data, it finds a huge correlation between metrics, analytics, and success in warranty management.
July 30, 2008
Warranty Management: Warranty management for manufacturing and sales organizations is becoming an intense focus area. Warranty spending by US-based companies surpasses the Gross Domestic Product of some nations. But warranty is an avoidable cost, if managed efficiently and judiciously. As warranty also involves customers directly, the larger imperative of organizational image is at risk. A prelude to warranty management is information stability, consistency and transparency.

The Chief Information Officer plays a pivotal role to iron out the initial impediments before laying out a smooth track for warranty management in any enterprise. This article brings out the different sources of warranty data, a collaboration model for warranty data, the business dynamics of multiple stakeholders with respect to warranty management and displays ways to assess and improve warranty information maturity.
November 14, 2007
Ten Worldwide Warranty Providers: It's holiday time in the U.S. this week, so we're taking the opportunity to present warranty data for ten global brands based in other countries. Despite the currency and accounting differences, many pay warranty claims at rates close to those turned in by their U.S.-based peers.
July 5, 2007
Worldwide Computer Warranties: Thanks to exact data for U.S. product warranties and good data for worldwide market shares, we can estimate a worldwide figure of $12.3 billion for IT hardware warranties and $4.9 billion for PC warranties. With mobile phones, however, the precision drops because so much of the industry is based in Asia and Europe, where warranty data remains relatively scarce.
June 5, 2007
Automotive Warranties: Thanks to reduced warranty expenses at GM, claims were up only slightly for the auto industry in 2006. With four years of data in hand, it's now possible to calculate typical claims rates by product or vehicle type. And while warranty expenses for some are on a downward trend, others have seen costs rise.
May 15, 2007
Computer Warranties: Though warranty costs increased only slightly for PC makers as a group in 2006, a few companies saw radical changes in their claims and accrual rates. And Dell's still missing, with no new warranty data in almost a year.
May 8, 2007
Product Warranty Claims, 2003-2006: Signs are emerging that suggest a peak in warranty spending by American manufacturers. Is it better management? Shorter warranties? Or could it be nothing more than sales rising faster than costs? With four years of data to examine, there's evidence for each scenario.
April 11, 2007
The Warranty Dashboard: If a picture's worth a thousand words, then two graphs should be enough to detail a company's warranty history at a glance. Readily available data can be used to compute three key ratios that can illustrate trends and highlight anomalies.
February 6, 2007
Warranty Management: The Next Frontier in Cost Reduction and Product Quality Improvement? A new approach for exploiting warranty data offers manufacturing organizations a means of quickly finding and fixing product failures.
October 3, 2006
Auto Warranty vs. Quality: Does the total cost of warranty have any correlation to product quality? Based on the worldwide claims rates seen for the top five carmakers and quality data collected in the U.S. by J.D. Power and Associates, one does seem to be related to the other.
June 20, 2006
Shadow Drivers of Warranty Cost: Survey data suggests that some auto service technicians are wasting their time by replacing the wrong parts and perhaps too many perfectly good parts because they don't have access to the right information.
June 13, 2006
Extended Warranty Advice: An industry expert tells retailers and manufacturers how to get more value from their extended warranty data, possibly helping them to decide what to sell and how to price it based on how much it costs to repair.
March 28, 2006
Early Warning Standards: Decades ago the AIAG helped set standards for electronic commerce when it developed new data interchange standards. Now it's doing similar work with warranty data communications standards, looking for ways to reduce delays, improve accuracy, and cut warranty claims costs.
March 14, 2006
Warranty Software: Good planning pays off as Ingersoll-Rand converts its first, second, and third business units to a new Web-based warranty claims processing system. Now, as other departments eye all that warranty data, the company looks for better reporting and analysis tools.
February 28, 2006
Telecom Equipment Warranties: Unlike in other industries, there doesn't seem to be any typical spending rate for warranty claims in the phone, data, wireless, or broadcast equipment sectors. For every high there's a low, and for every upward trend there's a decline.
December 20, 2005
Warranty Claims & Accruals: Ten quarters of data for the top ten U.S.-based warranty providers show just how variable and seasonal claims rates can be for some companies and how consistent they've been for others.
August 23, 2005
Warranty Software: Rather than selling warranty analysis software, PolyVista sells analysis software that can look at warranty claims as easily as it can look at airline flight data or oil and gas trading records.
July 19, 2005
Warranty Conference,
Part Two: Members of the AIAG detailed their effort to create an early warning system that uses new warranty data communications standards to improve product quality.
March 15, 2005
Warranty Exam: If you pass the test, you get the sale. But Sub-Zero didn't even tell SAS what to look for in its warranty data.
February 15, 2005
Warranty Analysis Software: Skeptical buyers and long sales cycles can be overcome with relevant demos using a customer's own data.
January 25, 2005
Product Warranty Trends: Manufacturers seem to pack their end-of-year reports with as much warranty expense as they can find, creating a kind of step function in the quarterly data.
January 11, 2005
The Warranty Reserve: With 18 months of data in hand, it's now possible to begin defining a normal range for the size of the warranty reserve fund, expressed as a multiple of the average amount spent per month on claims.
September 14, 2004
Home Warranty Claims & Accruals: Homebuilding, heating and cooling each have their peak seasons. But do warranty claims for new homes and HVAC units also have a peak season? Recent data suggests that claims actually peak later in the year, months after sales do.
August 31, 2004
Warranty Claims Rates: In both the automotive and computer industries, the OEM -- the brand name on the product -- is frequently left holding the bag when it comes time to pay warranty claims. As the latest data shows, their suppliers usually see much lower warranty claims rates.
June 2, 2004
Top 50 Warranty Providers: The data is in, and there are four new names on the list of companies with the largest warranty programs. American manufacturers reported more than $23.675 billion in warranty claims during 2003, a rate very close to $2 billion a month.
March 23, 2004
Is the TREAD Act Working? It may still be too early to say for sure, but recent auto safety-related announcements have been filled with specific quantitative data about warranty claims and failure rates. Could it be that the TREAD Act's Early Warning Reporting system is really doing its job?
March 16, 2004
Don't TREAD On Me: NHTSA has announced that TREAD Act reports will be presumed to be confidential. If, as some expect, NHTSA won't be able to analyze the flood of data it's about to receive, and it won't release that data to the public, what's the benefit of compliance beyond penalty avoidance?
November 10, 2003
Letter to the Editor: Reader raises an issue with the data for warranty reserves, claims, and accrual statistics published over the past five weeks, suggesting the use of just printer hardware revenue to compute a claims rate paints a misleading picture.
October 13, 2003
The Warranty Reserve Fund: Given the availability of six months of data detailing changes in the warranty reserves of more than 600 U.S. manufacturers, what trends are becoming visible so far?
October 6, 2003
Warranty Software: In the automotive market, sooner or later virtually every software package has to interact with warranty data. And why not? Warranty is a $9 billion activity for vehicle manufacturers, with a direct impact on the bottom line. It's also one of the best available measures of a product's quality and reliability, and it could be as useful to the engineers as it already is to the accountants.
July 28, 2003
Don't TREAD On Me: Automakers and consumer advocates argue over public disclosure of early warning report data.
April 14, 2003