Archived Copies of Warranty Week

January 1, 2020 to today

The Biggest 9-Month Warranty Expense Rate Changes: While we can't directly compare one company's warranty expense rates to another's, we can compare each company's current metrics against their year-ago levels. And then we can compare the size of the changes, to reveal which companies are seeing costs fall and which are seeing them soar.
January 16, 2020
Warranty Marketing & Millennials: Dan Hulkower, the Senior Vice President at After, Inc., explains how to effectively engage the Millennial buyer. They don't trust traditional advertising but they love to search for coupons and discounts. They like blogs, social media, and online shopping, and they love to both read and write online reviews. And they actually open the direct mail they receive.
January 9, 2020